Debbie Weil

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Why a Short Book? Hint: Quicker to Write and Delivers Same Business Benefits

Debbie Weil

You launch your product - or book - when it's good enough. You don't need permission from a big New York publisher. The theory beyond agile software development and lean startups works just as well in the new world of publishing. It's in beta. You gauge reaction to it. Then you tweak and improve and change course accordingly.

eBook 120
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. More on that below. Makes sense, doesn’t it?

iPad 101
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. More on that below. Makes sense, doesn’t it?

iPad 101
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Just Because You Can (Publish an eBook), Doesn’t Mean You Should

Debbie Weil

Most business authors have a business goal for their eBook: to get their message out to a wider audience, to enhance credibility as an expert, to leverage sales of other services and products - and to pull in some book sales along the way even if their book doesn't become a bestseller.

eBook 83
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Q & A with Seth Godin about writing the best-selling Poke the Box

Debbie Weil

There are dozens of other short passages that may speak to you, or anyone interested in creativity and productivity. That’s almost always the source of your doubt." " Those two speak directly to me. The book has a simple message: start , initiate, don’t wait to be told what to do.

Vimeo 154
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What Is the Definition of a Book?

Debbie Weil

One of their first productions is an enhanced edition of Here on Earth: A Natural History of the Planet by Australian author and environmentalist Tim Flannery. Learn more and RSVP here. Aziz and Patrick of Arcade Sunshine Media are applying their filmmaking talents to the creation of multi-media interactive ebooks.

eBook 93
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What Is the Definition of a Book?

Debbie Weil

One of their first productions is an enhanced edition of Here on Earth: A Natural History of the Planet by Australian author and environmentalist Tim Flannery. Learn more and RSVP here. Aziz and Patrick of Arcade Sunshine Media are applying their filmmaking talents to the creation of multi-media interactive ebooks.

eBook 93