Dave Fleet

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The Top Misused Words in PR

Dave Fleet

It feels like every new product that is launched claims to be “revolutionary&# or “innovative&# , and “social&# is without doubt one of the most abused terms right now. No, adding a “share&# button to your site doesn’t make your product “social.&#. I’d have to agree with most of those.

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Want to get better at social media? Ask “Why?”

Dave Fleet

A: Because we want to build a relationship with the people who use our products. Other times that might be increasing loyalty; other times it might be gaining product insights. “The conversation” and “engagement” are just means to that end.” So why do you want to build those relationships?

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Do Facebook Fans Really “Like” You?

Dave Fleet

One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth? Are they really worth anything if they just like your ad, or promotion, or even your outreach, but haven’t tried your product or service?

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Using Social Media to Protect Your Reputation

Dave Fleet

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. What is the best way to evaluate the damage done to the reputation of the brand and its product?

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Search Engines Are A Conduit, Not A Source

Dave Fleet

Because the nodding and agreement that comes from headlines about search engines as an information source interferes with the push to answer more important questions: Do consumers in my market niche, rather than generic consumers, use search engines to research their products? Once my consumers have searched (or not), where do they go?

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Seven Social Media Insights on CES

Dave Fleet

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth.

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

Enter Facebook’s new advertising products. Allowing you to reach more fans through the “ Reach Generator “ Simply put, Facebook first degraded brand content over the last year, and has now released a advertising products to let companies pay to offset the changes they’ve made.

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