Adam Sherk

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

All the more reason to utilize high-quality, interesting photos for all key products. Who’s Doing it Well. A number of lifestyle sites have already set up official profiles, including: Real Simple. I am primarily covering publishers in this post but there are also solid opportunities for retailers. What are the Benefits?

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How Much is a PR Professional Worth to a Startup?

Adam Sherk

Certainly team members that were providing capital or creating the actual product had greater value at that point, and Facebook was doing well through word-of-mouth so a comprehensive PR plan was probably not a primary concern.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

The most typical approach is to incorporate affiliate links within product-related editorial content such as reviews, guides and round-ups. Be Careful with Ecommerce Partnerships Too. Partnering with ecommerce sites is another revenue growth area for publishers.

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Press Release Optimization Checklist and Tips

Adam Sherk

Brand and product/service names will be naturally supported so choose a literal, descriptive phrase that matches how people search for the topic. But there’s no need to get caught up in making sure it appears X times or represents X% of all words. Press Release Optimization Checklist. Keyword Planning.

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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

To be abundantly clear I am not comparing tech and product teams to Homer Simpson! The details of SEO are still unknown to many people and as importantly there are a lot of misconceptions out there. “D’oh!” ” Homer Simpson, The Simpsons. SEO mistakes happen often, especially with large sites.

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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

For more information on the product and how to apply see the Channels help page. If you have a relationship with StumbleUpon (through the Paid Discovery program or otherwise) and you haven’t set up Channels yet, reach out to them. They are worth experimenting with. Related posts: The Most Popular News Sites on YouTube.

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25 Random Observations about #MozCon Speakers

Adam Sherk

It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I attended MozCon 2013 last week. I hadn’t been to one before and I came away pretty impressed. I don’t think I’ve ever done a conference recap, but I had a good experience at MozCon and wanted to write something up.

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