Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer).

The End Of Privacy. The Beginning Of Personalization

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In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them). It removes the privacy issue (hopefully. privacy. retail. Marketers are at a precarious crossroads (whether they know it or not).

Trending Sources

Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Your location is very, very valuable to marketers. Are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards — as well as the occasional bigger prize? So far, at least 125,000 Americans have answered yes to the above question.

Consumer Trust Is Not What You Think It Is These Days

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Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers' personal information. Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? online retailer. privacy. retail. retail store. retailer. What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price.

Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. future of retail. retail.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? And what about privacy? Are consumers willing to give retailers precise information about their location?

The Permanent Brand

Twist Image

Consumers love having their Amazon Price Check app at the ready to ensure that they're getting the best price possible while at the store level and, in doing so, seem to have little issue with Amazon capturing all of this highly personal and usable data about retail, pricing and how we flow through a store for them to capitalize on. privacy. retail experience. Have you ever read a book about branding?

Five questions your marketing team should be asking about location-based technology

Visually SM

Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. Second, location-based marketing can be perceived as pushing the envelope when it comes to consumer privacy.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Consumers Get Over the Privacy Debate - Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies.

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How to Set Your Facebook Privacy Settings If You Don't Want Your.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? To avoid having people requesting to be your friend with the result of being ignored making you look like a jerk, it is advisable to set your privacy settings so that the profile cannot be searched out or inadvertently stumbled upon.

3 Facebook Search Tips You Might Not Know About

agora pulse

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” Many saw this as an invasion on privacy. Can Facebook search really help you reach your social media marketing goals?

3 Benefits for Small Business Cloud Computing

Ari Herzog

Concerns about privacy and security, proprietary formats, and access issues must be addressed by any company considering a significant shift to a cloud system. Though it is certainly worth considering potential privacy and availability issues when making a decision about adopting cloud computing, speaking with several companies that offer cloud computing services may alleviate your fears. This is a guest blog post from Megan Totka of

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Retail. Retail. Privacy Policy.

Create a World-Class Online Community for Your Business

Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.]

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The 6 Ways Digital Marketers Can Help Customers

Simply Measured

As Jeff Bezos points out, errors you commit online will echo through the web much further than in the case of traditional retail. Privacy settings, etc. 2560 1340 “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”. Jeff Bezos (Founder and CEO of Amazon). Customer support is undoubtedly a crucial aspect of any online business.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Investigate security and privacy, Circles and distribution of information. But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way?

Is Amazon The Future Of Media?

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While people wax poetic about the retail prowess and clout of Amazon , I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Amazon has a very trusted brand, consumers have a high-level of affinity for the brand and, as a retailer, Amazon's laser focus on providing great pricing, selection, relevancy and information is second-to-none in the online commerce channel. retail association.

Nielsen Report: Blogs Still on the Rise | ClickZ

Twitter-Amex Coupons Already Soaring for Retailers. Breaking Down Privacy Barriers: Strategies to Managing Customer Data. Privacy Policy. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Concerned about your web browsing security and privacy when you’re away from home and using public WiFi? Innovation is alive and well in the development of cool free and low-cost web-based tools and apps.

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Online ads: the benefits of retargeting

Sherrilynne Starkie

I was really impressed with the website of that Canadian retail giant, The Bay. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy. Advertisers find retargeting highly effective and excellent value for money with some online retailers seeing shopping cart abandonment reduced by 40 per cent, according to Is someone following you around online?

This Week in Social Media – 5/8/2013

Social Media Marketing

retailer Target is teaming up with Facebook for Cartwheel , part of a digital savings program that gives consumers a chance to select and share deals in an effort to drive more foot traffic to stores. A roundup of relevant links affecting our industry.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.

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Social Media ROI with these 195+ Social Media Monitoring Tools

We respect your privacy and never share your name. Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? Need to Increase Website Traffic and Sales?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Anil Dash takes Facebook to task for its privacy policies; not weaknesses but conscious choices made by privileged Ivy League founder Mark Zuckerberg, specifically “impos(ing) an extreme set of values on its users without adequately communicating the consequences of those choices.&#

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What Pinterest’s Updated Policies Mean for Marketers


” That said, this shouldn’t prevent brands from continuing to expand their communities on Pinterest, as the network is already one of the key traffic-drivers for retailers and brands and will continue to drive successful and meaningful engagement.

Do You Know Who's Watching You?

Gemma Went

However, privacy on social media is a massive issue, with many people not fully understanding the implications or, worse still, not having the right privacy settings.

Can You Trust Your Blog to the Cloud – The Pros and Cons


Have a look at the controversy that briefly raged over Google Drive’s privacy policy wording as a result of what appeared to be Google claiming to take ownership of users data. Privacy. This is a guest post by Matthew Setter. The Cloud – It’s everywhere!

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. it has a bit to do with privacy concerns in my opinion.

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Six Links Worthy Of Your Attention #324

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How Airbnb Kills Our Ideas of Privacy - The Daily Beast. When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. privacy.

A little less scare mongering, a little more common sense please

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Social media and privacy issues: A little less scare mongering, a little more common sense please 20/02/2010 tags: Facebook , Foursquare , Gowalla , Linked In , privacy settings , social media privacy , Twitter by Gemma Went There’s been a lot of buzz around the privacy issues attached to social media this week with the launch of Facebook privacy settings.

Is the Financial Services Industry Poised for Market Disruption?


More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. Privacy and Compliance will be barriers that will hinder the move forward.

How badges help news websites build community, make money | Poynter.

At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement.

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Making Data Relevant: The New Metrics for Social Marketing

link] How Social Data and Mobile Tech Can Improve the Retail Experience [.]

What the Future Holds for B2B Social Media Marketing

Jean Dobey To see more than the tip of the iceberg when it comes to B2B Social Media (SM), here is the equation that should dictate the future of B2B SM Marketing: B2B + Social Media + Marketing = Privacy + Networking Ben Carcio There are some great ways to micro target individuals on the social networks. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is.

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5 Essential Spreadsheets for Social Media Analytics

← Previous Story Next Story → Google: No, Were Not Launching Retail Stores Yet WikiLeaks Suspect Bradley Manning to Be Arraigned Feb. privacy. Privacy Policy. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!

The Future Of Marketing: You Connected To Your Toaster

Twist Image

Not just these billboards, not just your smartphones, not just the signage at retail. If they invest in technology, If they truly understand and respect their consumer (and their privacy). consumer privacy. What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch.

Our Relationship to Technology is Changing; Don’t Get Left Behind

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Shel Israel, author @shelisrael.

Top 10 social media, marketing and pr links from last week

Gemma Went

How I Made $100K With Twitter Social media and privacy issues: A little less scare mongering, a little more common sense please Tip of the week. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 01/03/2010 tags: marketing links , PR , Social Media by Gemma Went Here’s my roundup of the top social media, pr and marketing links from last week, as clicked on by my Twitter followers.

Mix of Social Media Trends 2011

Is the next stage of pricing pandemonium completely transparent pricing where consumers see manufacturer's cost, wholesale and then retail all next to each other? Consumers have a right to privacy of their data and this may lead to some convention like a "do not follow" feature.

50 of the Most Dependable Web Resources for University Students |

Buzz Marketing for Technology

The Master of Loss Prevention degree prepares students for management positions in security and loss prevention for retail, insurance and. Privacy Info Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier.