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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Privacy Concerns? The only question that worried me during the demo I received revolved around online privacy. I do think they need to answer the privacy questions, though.

Sysomos 273
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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome.

Radian6 113
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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

Publication is a self-invasion of privacy.” Whenever we publish details about our selves, we have affirmatively decided to invade our own privacy. Must we give up our privacy? The merger of our personal and business lives in a single social networking “presence” has its problems, too. Marshall McLuhan.

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

In social media, you’re going to come across issues regarding privacy, IT, legal, communications, and HR, not to mention specific functional areas of your organization. So often social media and community pros need to be building and presenting a business case as well as educating others, both internally and externally.

Gov 2.0 139
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Despite its shortcomings (and there are many), Twitter is easy to use, and from a personal view it seems to hold fewer privacy risks than Facebook and location-based apps. No, it's not the end-all-be-all with respect to a social media strategy, but it is an essential tool. I'm not even going to try. Content is king, agreed.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 200