Transparency and openness are so 2008 and you’re so 2000 late.. OK so I’m paraphrasing Fergie of the Black Eyed Peas a bit there.. But I have a simple point to make with a larger concern. look at these latest headlines.
Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy
What Do New Facebook Features Mean for Your Privacy?
See What Facebook Publicly Publishes About You
NJ Principal Asks Parents To Ban Social Networking
Facebook’s High Pressure Tactics: Opt-in or Else
Facebook’s Eroding Privacy Policy: A Timeline
So where’s our head at? When some of us first got into social media we touted, and admittedly I still do, the transparent and authentic nature of it all. How social media connected us or would connect us, in ways that we never dreamed of. It was our sales pitch if you will.
Sadly those days are over. Transparency and openness are the old defaults.
A funny thing has happened along the way. Some of us are not as cool with that as we thought we would be.
We care about our privacy. We just didn’t realize how much social networks didn’t.
We didn’t start to care about how much was “out there” until we started to see it abused and blasted all over search engines and showing up in our mail boxes.
The pushback has started. Privacy is the new default, and it’s time for Facebook to quit making it so damn difficult for people to understand how to control what others can and cannot see.
Direct Marketing Observations 
Marc, ITA that FB and other social media networks need to make the controls more open, more transparency on the settings and to QUIT changing to the default (read: weakest) settings whenever there’s an update. Also liked this post, http://drewmaniac.com/2010/04/27/stop-crying-about-facebooks-privacy-settings/, which rightly points out that FB knows what you TELL them. If you don’t want it known, don’t put it out there.
@Davina, you couldn’t have said it any better in regards to not pointing it out there-but the reason why people do, is that they have no idea about the repercussions of their transparency…