The Future Of Personalized Pricing

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Should every customer pay the same price for something? So, if the world is all about personalization, shouldn't the pricing be subject the same kind of practice? Mess with prices. Is price everything? That's the price of admission? Should everyone still pay the same price? Enter personalized pricing. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. pricing.

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A More Elegant Question About The Future Of Retail

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2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. More access, more variances in pricing and more. big box retailer.

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The New Retail Experience

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There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). It's everything from merchandising and pricing down to the postal service and dealing with returns.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Marketing out-of-stock products or inaccurate local prices can lead to a bad customer experience and wasted impressions.

What's More Important To A Consumer: The Price Or The Brand?

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If you think that branding and retail have become complicated because of stuff like showrooming and attribution, you need to take a pause and try to figure out the myriad of complexities that e-commerce has created in the retail chain when laid out in this article. We also look to traditional retailers and wonder how they will keep pace against Amazon. For many, the argument is that the lowest price wins. " At what price trust? competitive pricing.

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Only72 Review – 6 Courses for Entrepreneurs at a Low Price

Kikolani

If you’re still on the fence on whether it is worth the $197 price tag, then read on for some reasons why I decided to make the purchase and exactly what you will be getting.

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5 Social Media Innovations Retailers Need To Try!

Stay N' Alive

This lets users press a button that gives product descriptions, prices, and a “shop now” option! Polyvore allows you to create collages of products from different retailers, and shares details as well as a link to purchase!

The Real Retail Apocalypse (It's Not What You Think)

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Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today?

The Role of Retail in The Internet Age

Engaging Brand

Retailers who think of their shops as accessing their products struggle.unless they are in a commodity/ low price sector. This needs retailers to think about their stores differently. The great news is that I believe people actually want a retail experience.

Is Amazon The Creepiest Company In The World?

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Amazon not only makes this experience easier, but it also makes it hyper-price competitive, as businesses fight for your business. It's true that Amazon makes it increasingly easy to get what you want quickly and for a great price, but that comes with a price. What other retailers can truly claim this? Every time that Amazon experiments with how to get products to consumers faster, every other retailer in the world is flummoxed. pricing. retail.

The Challenge of Online Selling for CPGs

Idaconcpts

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG online retailers have to deal with well established incumbent juggernauts: Amazon.com, Walmart.com and eBay.com. price.

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Your Brand Is A Learning Space

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While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. Some customers simply want the best price delivered in the most efficient way. Even if they can't buy something online, they want to know the price, and where it is available. big box retail. retail. retailer.

The E-commerce Tipping Point

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Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. online retailer. retail.

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Consumer Trust Is Not What You Think It Is These Days

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Some might think that it's all about price. Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. How could a consumer say "trust" over "price" or "value"? A brand can't really earn trust until they have demonstrated fair pricing and good value, right? Price and value were not even a part of this list. Perhaps price is not as important online as knowing that the brand is protecting your data.

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The True Omni-Channel Is Convergence

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" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers). retail.

When Real Time Becomes Really Real Time

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Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish.

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A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail to show people the products available at their closest location in real-time and reach people likely to visit their stores.

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The Speed Of Brands And Other Stuff

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Some days, there is a significant discount, other days it is closer to the full retail price. The sale price of it has fluctuated so much since it came out towards the end of last year, that when people ask me how much the book is, my response is: "Whatever Amazon says it is at this moment." " With that, Amazon will also bundle it with other books to lower the price, so it''s even more confusing. How can anyone price products like this? retail.

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Do Shopping Centers Have A Future?

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Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. pop up retail. retail.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. We all want more for less.

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Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. internet retailer.

The End Of Showrooming (And Webrooming)

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" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape.

There's No Patience In Business

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Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). What unifies these somewhat divergent consumers is their to desire to get the best price and service with a smile. Let''s not blame one retailer. retail.

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The iPad Should Be Free

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Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. retail. retailer. Have you ever heard of the "razor and blades business model?"

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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. future of retail. retail.

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The New Disruption

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Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). Price Check does this as well.

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9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Ensure that you are offering something your potential buyers want at a price they will find too good to overlook. Discounted prices or lower prices for products and services will attract more demand, according to the laws of supply and demand. Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns.

How Your Brand Should Tell A Beautiful Story

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Great price for value. retail. Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube , that will change.

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How To Curtail Showrooming: Charge Admission

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There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. Best Buy has been at the center of this mobile trend and his been fighting - with all guns blazing - by offering matching prices and more. matching prices.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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Where to Find Affordable Apple Parts and Accessories

Idaconcpts

You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing.

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The Only Consumer That Matters

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Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. How does this change retail? retail.

Oculus Rift Pre-Orders Begin in Europe, Canada; Sept. 20 Ship Date

SocialTimes Facebook

Pre-orders for the Oculus Rift headset are being accepted via retailers in Europe and Canada, with a ship date of Sept. Oculus said in an email to SocialTimes that Rift demos will be available in more than 600 retail locations in the U.S.,

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Endless Aisles

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I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. We have more and more consumers who are connected with highly powerful smartphones at the store level and they're doing a lot more than just price comparison shopping. retail.

Don't Blame Groupon

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Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage).

Business and Marketing Tips for the Beginning of the Holiday Season

Unspoken

Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly! If you own a retail business or a website that is retail-based, take this golden opportunity to offer new products.

Shocking Shopping Experiences At The Mall

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The news that I read would have you believe that this is the end of retail as we have known it. How can the stores and malls compete in a digital world, where the best prices are a search away and nearly all businesses are able to sell something to anyone, anywhere in the world? . With that, I am a retail rat. . I was, literally, brought up in the retail environment. I just love the smell of retail in the morning. retail. retail experience.

The Complexity Of Simplicity

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Primarily, I''m a big fan of retail and an enthusiast of the industry. I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). According to article in Time , JC Penney Ousts CEO Ron Johnson, Ullman Returns : "Penney''s stock price Monday evening showed investors'' frustration with Johnson and it''s uncertainty about Penney''s future. retail.

The Bright Side Of Black Friday

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Those who get the deals camp out for hours on end on unforgiving cement, and those who don't get the deals wind up trying to pick the retail shelves dry while muttering their disdain for the retailer under their breathe. If there are people lining up from three o'clock in the morning in front of your store to score a special price on a panini grill, why not make that experience as pleasant as possible? retail. retail brand. retailer.