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Writing a Press Release? 8 Awesome Tools That Will Help

Meltwater

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>.

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Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Press Release Optimization Checklist.

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Do Press Releases Make Good SEO Tools?

Small Business Mavericks

I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. So are press releases.

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Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way.

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Why Press Releases Are Still a Viable PR Techniqiue

Proactive Report

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Writing a Press Release.

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Press release: B2B Marketing launch Propolis online community for marketers

Socialmedia.biz

It allows users to leverage new sources of intelligent insight and workflow tools to boost team productivity, as well as their own personal development.” Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on.