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Your Press Release = Your Passport to Publicity

Harp Interactive

Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Blog How To press release press release writing tips for successful press release writing tips'

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Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Press Release Optimization Checklist.

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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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Not a Bad Gimmick: The World’s Highest Press Release

Adam Sherk

London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite.

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5 Interviewing Tips to Get the Most Value

Writtent Blog

Use these interviewing tips to help you prepare and record interviews your customers will love to hear and share. Tip #1: Research and Plan If you have an interview idea in mind, you’ve probably already started with this tip. This interviewing tip is critical because it can make the conversation sound more natural.

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Here are some tips on getting your story noticed: 1. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Whether you’re publicizing a fundraiser, milestone or new service, stories can help to drive your organization beyond the business briefs and closer to the front page. Find the story hook.

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Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way.