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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Review 152
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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Gov 2.0 75
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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. We’ve talked about social media so much that I think you know how I feel about that. These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with.

Company 142
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Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth

Let’s look at the back ground to the Department of Justice Victoria social media policy video, turning off discussion on YouTube and then explore the comments disabled thingie further. promulgates engagement, yet it’s a case of listen to me talk about social media rather than this is how you engage with us.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll So, if you're deploying social tools internally, what kind of community is your organization creating? Total Silence. "Call

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Social Media Isn't Always the Answer

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I love thinking about the potential that social media has in fundamentally changing the way our government operates. I also love telling my clients that they’re not ready for social media.

Gov 2.0 62