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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. Tags: Quora , search , spam , Twitter This entry was posted on Tuesday, May 10th, 2011 at 9:44 am and is filed under Social Media.

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2011 PR Trends: Email and Social Engagement

Proactive Report

21% of email marketers say social media integration is essential to drive opt-in rates when you are building a list. What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list. Connect to the social network/s that most of your list members belong to.

Trends 85
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Building a Social Business

Koka Sexton

To gain the most of these social channels companies need to realize a few things that seem like common sense to me but I’m biased. Social media as a broadcast channel . This is what many companies still use social media for. Setup a profile on Twitter and push out feeds, leadgen content and press releases.

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Leaving Facebook

Twist Image

They are marketing in the channel and leveraging the social graph to connect outside. The most exciting brands on Facebook are doing much more than advertising. They're driving content, contests, apps, connectivity and more within Facebook's walled garden and pushing consumers over to microsites, websites and other media channels.

Facebook 107
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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. Jay: Stands to reason. You probably read in the book that I switched.

Klout 121
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10 Items For Your 2013 Stategic Plan

Proactive Report

(A social audit.) Social Audit. A social audit maps your brand’s complete social graph – both internal and external. Real-time media gives you the opportunity to find, connect and nurture relationships with influencers in the different nodes of your social graph.

Mobile 111