Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”.

Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.

Trending Sources

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

The Press Release is not Dead Yet!

Proactive Report

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.

Pimp Your Press Release

Proactive Report

A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.

Lance Armstrong and a tweeted Social Media Press Release

Laurel Papworth

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

This has wrought some major changes in how journalist go about news gathering and reporting. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years. The press release is available here.).

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

How to Turn a Blog Post into a Press Release

ProBlogger

If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. A press release has to announce something. PRESS RELEASE HEADLINE: IN ALL CAPS.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Is the Press Release Dead?

Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Their free reports are a great starting point and definitely worth using. 22) Social Report.

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Ripoff Report Strikes Back: Removes Code on Site Left by Hacker

Bill Hartzer

The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. A sample advertisement claiming Ripoff Report removal is shown above. Ripoff Report explained what happened.

The Search and Social Weekly (1.1)

Josh S Peters

Nielson State Of The Media: Social Media Report 2012. Google Cutts: Links From Press Releases Won’t Help. Facebook will be releasing a tool to help quickly determine whether your image satisfies the 20% limit.”

3 Website Metrics to Watch Daily

Puzzle Marketer

Leverage your industry expertise in news articles and press releases. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers.

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). Google+ handily wins the former, and Facebook handily wins the latter, for now,” Larry Freed, President and CEO of ForeSee, said in the press release.

Lawyers: Content Marketing Is Your Digital Handshake

Myrland Marketing

You could write press releases, but you couldn’t always count on the journalist or reporter delivering the information just as you wrote it, or giving you the credit you deserve. As we were told by reporters more than once, it’s not their job to promote our law firm.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Is there still a role for press releases? Guides to PR Content and Press Releases.

23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

PR: 73% of reporters think press releases should include images. Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage.

2015 Media Trends and State of Online Newsrooms

Proactive Report

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 online newsrooms are meeting these changing media needs.

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Awesome Association MarComm Jobs – Week of August 30

SocialFish

The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more.

Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

10 Press Release Distributions (1 Press Release submit in 10 Sites). 1 Press Release writing (350+ words). Fortnightly Ranking Report. Fortnightly Full Detailed SEO Work Report in Excel. 1 Press Release writing (350+ words).

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press.

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline.

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

We are seeing new behaviors and attitudes develop as mobile becomes validated as the real first screen,” says Greg Stuart, the CEO of MMA, in the press release.

5 Financial Areas Where Small Businesses Could Use Some Help

Idaconcpts

Financial Reports. By having a professional help them generate meaningful financial reports, company owners can take note of important performance indicators and adjust course, as necessary.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills.

Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. See Press Release Optimization Checklist and Tips for more information).

10 Million Free Mentions Giveaway from Buzzlogix Social Media Monitoring Web App

Buzzlogix

DALLAS, June 6 , 2017 – Buzzlogix today announced that with the release of its next generation Social Media Monitoring , Management & Analytics solution it gives away 10 million free social media mentions. Buzzlogix then processes and enhances the data to display timelines and relevant reports on interactive dashboards. Create your own comprehensive social media reports for export. Digital Marketing Press Release Social Media Monitoring

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Obviously, no one does a better job of getting the news out like journalists and reporters.

The skinny on the Small World Labs – Personify merger

SocialFish

Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling. You will have heard about the Small World Labs/Personify merger that was announced two weeks ago.

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SMART News Content

Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

This Week’s Association Membership & Marketing Jobs

SocialFish

Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs.

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

The 2012 Community Manager Report [INFOGRAPHIC]. By Jason Keath Last year, Social Fresh launched our first Community Manager report. I’ve seen it happen, and that’s something I could never say about a press release or an annual report.

15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not.