How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”.
Creating a Communal Narrative: A Case for Skipping the Press Release
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.
Multimedia with Press Releases Gets More Views and Engagement
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.
The Press Release is not Dead Yet!
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.
NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
AUGUST 15, 2013
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements.
A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
OCTOBER 20, 2009
So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.
Lance Armstrong and a tweeted Social Media Press Release
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
This has wrought some major changes in how journalist go about news gathering and reporting. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years. The press release is available here.).
How to Turn a Blog Post into a Press Release
MAY 11, 2011
If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. A press release has to announce something. PRESS RELEASE HEADLINE: IN ALL CAPS.
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance. Is the Press Release Dead?
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,
The Problem With PR
SEPTEMBER 14, 2010
The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Their free reports are a great starting point and definitely worth using. 22) Social Report.
Eight PR Sins Every PR Pro Should Avoid
JANUARY 19, 2015
Earlier this month, a reporter named Bethany Rodgers , as good journalists do, called Fredrick County, Maryland, council member Kirby Delauter seeking comment on a story that would include him. The things reporters and editors hate—the things I hated when I was a journalist.
Ripoff Report Strikes Back: Removes Code on Site Left by Hacker
AUGUST 22, 2011
The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. A sample advertisement claiming Ripoff Report removal is shown above. Ripoff Report explained what happened.
The Search and Social Weekly (1.1)
Josh S Peters
JANUARY 4, 2013
Nielson State Of The Media: Social Media Report 2012. Google Cutts: Links From Press Releases Won’t Help. Facebook will be releasing a tool to help quickly determine whether your image satisfies the 20% limit.”
3 Website Metrics to Watch Daily
AUGUST 14, 2012
Leverage your industry expertise in news articles and press releases. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers.
Facebook Customer Satisfaction Score Hits Record Low
The Realtime Report
JULY 17, 2012
Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). Google+ handily wins the former, and Facebook handily wins the latter, for now,” Larry Freed, President and CEO of ForeSee, said in the press release.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Is there still a role for press releases? Guides to PR Content and Press Releases.
23 Outstanding Social PR Guides
JULY 22, 2014
What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
PR: 73% of reporters think press releases should include images. Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage.
Lawyers: Content Marketing Is Your Digital Handshake
JUNE 18, 2013
You could write press releases, but you couldn’t always count on the journalist or reporter delivering the information just as you wrote it, or giving you the credit you deserve. As we were told by reporters more than once, it’s not their job to promote our law firm.
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Today’s guest post is written by Keredy Andrews.
This Week’s Awesome Association PR and Communications Jobs – March 16
MARCH 16, 2017
Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press.
Half the SEO Techniques Used 5 Years Ago Are Now Spam
FEBRUARY 10, 2015
10 Press Release Distributions (1 Press Release submit in 10 Sites). 1 Press Release writing (350+ words). Fortnightly Ranking Report. Fortnightly Full Detailed SEO Work Report in Excel. 1 Press Release writing (350+ words).
2015 Media Trends and State of Online Newsrooms
MARCH 31, 2015
The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 online newsrooms are meeting these changing media needs.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline.
Make Your Message Worth Sharing
OCTOBER 19, 2010
Imagine the story a reporter is working on were a casual conversation. Press Releases. If there aren’t at least three reasons why a complete stranger would care about whatever you’re announcing, then it’s not news and does belong in a reporter’s inbox.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
We are seeing new behaviors and attitudes develop as mobile becomes validated as the real first screen,” says Greg Stuart, the CEO of MMA, in the press release.
Link Building Tactics for Publishers
MAY 14, 2013
A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. See Press Release Optimization Checklist and Tips for more information).
The skinny on the Small World Labs – Personify merger
NOVEMBER 20, 2015
Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling. You will have heard about the Small World Labs/Personify merger that was announced two weeks ago.
5 Reasons Why Nonprofit Crowdfunding Campaigns Fail
MAY 12, 2014
A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Obviously, no one does a better job of getting the news out like journalists and reporters.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Deloitte University Press ). Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( Deloitte University Press ).
Top Association Social Media Jobs This Week – February 9
FEBRUARY 9, 2017
Essential Functions: Create, write, and implement annual publicity strategy and tactics, taking into account the measurable and reportable outcomes in line with existing Strategic Plan. Generate press kit materials (press release, bios, head shots, production photography, b-roll, etc.)
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
Financial Reports. By having a professional help them generate meaningful financial reports, company owners can take note of important performance indicators and adjust course, as necessary.