The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? I hadn’t published this previously because there already a number of other good resources out there.

Trending Sources

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great press releases are not that hard to write. If you’re new to press release writing and want to master this art, read our 4-step guide. 3 Reasons Writing a Press Release is Still Relevant.

How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Writing a Press Release.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release?

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

How and Where to Release a Press Release

Writtent Blog

If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Is the Press Release Dead?

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. Publishing

How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information.

How to Write a Press Release that Gets Attention

ProBlogger

Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure. There’s nothing wrong with that, however, we think the use of press releases has evolved, where they once were primarily used to provide a news hook to the media in order to reach an audience, they now can also reach that audience directly.

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom.

Show 436 - How to secure great media coverage

Engaging Brand

Anna Farmery talks with Rachael Taplin from Blueboo - an online PR academy which teaches you the inside secrets of getting on TV, radio and in the press. Why you should think about traditional PR and press releases? How to get your business press releases noticed by the press. How to create stories that the press will pick up. Is there a publishing calander used by journalists or more reactive to recent current news?

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release.

Class 23

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release?

Is AOL Moving Forward, Or Back?

Small Business Mavericks

And, the Huff-Post press release states that $300 million of that will be cash. Now, it’s a content publisher. And content publishers are the ones who are making money online. About Us What’s a Maverick?

4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases.

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

But the second, and no less important, step is honing your outreach practices in order to earn placements with the publishers you’re targeting. The Challenge in Content Promotion Content marketing is booming, which means that you’re facing more competition than ever in publishers’ inboxes.

Social Media Press Releases and Social Media Newsrooms – Just Good PR

Proactive Report

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. News Releases. Back in 1906 press releases came into being. Nobody thought this was weird or that the press release had died.

Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

I guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb. Publishing

Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. PRFilter Shows Press Release Buzzword Abuse Still Prevalent.

The Four Outcomes Of Content

Twist Image

If you weren't the publisher of your content, would it be the kind of stuff that you would be interested in? Content so good, that consumers or publishers will pay for it. Writing books, publishing articles, selling reports and more. I've seen brands also attempt to sell glorified press releases as editorial content to a magazine, and then been frustrated when it gets rejected. publisher. publishing. What is your content trying to do?

40 Cool Things to Do With Your Posts *After* You Hit Publish

ProBlogger

” Your role as a blogger doesn’t end as soon as you hit Publish. To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish. Why not contact a publisher about creating a gift book? Look for print magazines that accept “reprints”—these are articles that have been previously published, and can include blog posts. What do you do with a post after you’ve published it?

Top 15 Rules For Business Writers

Twist Image

I am often asked about why I write and publish so much content. I have published well over 5000 blog post entries since 2002. They are realizing the value in issuing more than a press release or advertorial. This doesn''t mean to publish fast. The problem that blogging brought to writing is the ability for anyone to write and publish whenever they wanted. I laughed the other week when Chris Brogan published a blog post titled, Seth Godin Said It Already.

Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

USA Today published four of the ten most tweeted stories in 2013; the Washington Post is responsible for five. See the press release for a full list of these stories. Which US newspaper do you think is tops on Twitter?

6 Underused Internet Marketing Tools

Small Business Mavericks

E-books – As popular as Amazon has made e-book publishing, there are still a lot of nonfiction authors who have not discovered the power of e-books for building authority and an audience. Press releasesPress releases are an old mainstay in public relations. Small Business Internet Marketing e-books internet marketing mobile apps podcasting press releases QR codes web directories

The Failing State Of Content Marketing

Twist Image

Everyone is publishing - in text, images, audio and video. Some may point to the fact that the content is nothing more than marketing blather thinly veiled as genuine content, or that the vast majority of stuff we''re calling "content" is merely the publishing of a press release that has had its jargon surgically extracted by a former journalist. The truth has become bigger than what is being published. magazine publisher. online publishing.

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.

News 60

Be More Human Without Being Too Personal To Build Your Brand

Twist Image

In my first business book, Six Pixels of Separation (published in 2009), I put forward something that I had previously written about on my blog - and an idea that (still to this day) gets me excited about brands, consumers, technology and how marketing connects it all. Don't sound like a press release. press release. publishing. There's a new discourse happening online.

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

8 Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success? Publisher Survey: Reddit Traffic Way Up, Digg Way Down. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers.

The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. That all of this publishing empowers brands to speak in a more human, humane, friendly and relevant voice and tone. Some of them have slowed down on their publishing frequency. Most of them are nothing more than a slightly personalized press release. content publishing. publishing.

And You Will Know Us By The Trail Of Content

Twist Image

That's the main issue that brands will face when it comes to publishing content. It may be, but in a day and age when any brand can publish in short and long form in text, images, audio and video, why is it so challenging to come up with a myriad of examples where brands are creating content that is as compelling as the stuff that Wired , Fast Company and The New York Times puts out (let's not forget about the thousands of excellent independent blogs and podcasts). publisher.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. What Journalists Really Think Of Your Press Release by Forbes.

A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

Because of those columns, I've found myself on the hit list for a whackload of PR professionals who pitch an array of endless and useless press releases (more on how I feel about that here: Attention PR People: Here's How To Pitch A Writer ). PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. press release.

23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. A Guide to Press Release Optimization by Business Wire.