Small Business Mavericks

MARCH 15, 2011

But they have a strategy and they are working their strategy. Personally, I’d say yes – with one caveat: If you use it effectively. Like anything else, you have to use the tool effectively. Are you getting results from Twitter? Many people are.

Small Business 93

Small Business Tools Postrank Twitter 93

SocialFish

JANUARY 11, 2011

As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) 3 Is the Magic Number: Ideas for Framing Your Social Media Strategy. in chronological order.

Postrank 170

Postrank Handbook Case Study Press Release 170

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 3, 2010

and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. telling that story for you. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions? Please let me know in the comments. She lives in Takoma Park, Md., with her husband and two young sons.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

SEPTEMBER 7, 2010

But if you have a good system going internally, then being social, as opposed to simply going social, is a very smart business strategy. (It’s a great round table, you should have a listen and no, I’m not saying that just because Mark says nice things about me in it.) I hope you’ll stop by and let me know what you think.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

NOVEMBER 22, 2010

It’s literally a little book, easy to carry around in a bag and dip into whenever you need some inspiration… and it’s about practical strategies. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. Read All About It!

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

OCTOBER 31, 2010

How to celebrate Halloween social media style , from New Media Strategies. Some Halloween social media fun for a good cause , from Beth Kanter. Why: Even though this post is two years old, it’s still a great idea. Why: pure fun. Though it might be lost on the kids coming to collect their candy. Read All About It!

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Kikolani

JUNE 24, 2010

While it sounds excessive, I can almost guarantee that if you visit those articles, you will know, by the end of reading them, not only why you want to implement this strategy, but exactly how to do it. on Postrank. The main guide has generated plenty of tweets, comments, and a rating of 7.0

Hubpages 135

Hubpages Postrank Blogger Sites 135

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients. Image: Brad Stabler via Flickr, CC 2.0 She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Erica Holt has more than 8 years experience developing digital marketing strategies for non-profit and public sector clients.

Google 254

Google Class Creative Commons Yahoo 254

Jason Yormark

AUGUST 30, 2009

Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on. Whatever Socialnomics may lack in tactics and strategy, it more then makes up for in these extremely useful stories, case studies and examples of how social media has taken the world by storm.

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

SEPTEMBER 28, 2010

“The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&# On why Pepco is on Twitter if it’s not going to use the medium to respond in a timely fashion: “Pepco is on Twitter because that is where many of our customers are. Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Did the question of “ROI&# ever come up when you were discussing the strategy with the client?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

FEBRUARY 1, 2011

Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior. As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 28, 2010

That’s the main thing; if our customers don’t even understand what we do, we can pretty much take the rest of our PR strategy and shove it up the chimney. First, we want someone to understand what it is we do. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

NOVEMBER 14, 2010

Why: other than the fact that my car is giving me so much trouble I’m about ready to pack it in, I think this is brilliant in terms of strategy and negotiation. Reader story: how we bought a new car , from J.D. Roth’s Get Rich Slowly. PR and the power of ideas , from Richard Bailey’s PR Studies. Read All About It!

Blogroll 214

Blogroll Class Postrank Comments 214

Kikolani

JANUARY 26, 2010

Social Media Strategy. Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. The following were mentioned throughout the seminar as good social media resources for monitoring and learning more about social media strategy.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

JUNE 27, 2011

Plus, since I use the PostRank Chrome Extension for Google Reader, I can get a quick look at how my guest posts are doing in the social engagement area. Please share your thoughts and strategies in the comments! Once your feed is complete, you can subscribe to it in Google Reader or another feed reader to see the results.

RSS 142

RSS Feed Feedly FeedBurner 142

Waxing UnLyrical

NOVEMBER 10, 2010

I genuinely enjoy meeting new people and finding out about them; so for me its not a "strategy," its just what I do. The strategy I mentioned was more about the networking component, that it is work: Twitter, blogging, replying to everyone, etc. So the strategy to build relationships and a readership is important.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 4, 2010

The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. Justin and everyone have added such great commentary I dont have much to add. Kim and others could better rally their fans if they were using their networks to encourage giving. Read All About It!

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 21, 2010

One of my recent blog posts (uhm, Ive been a bit of a slacker in the last few months with my main blog) where I applies this strategy got a very nice 1,500 views on Amplify. On Amplify, this problem disappears! Whats not to like? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Social Networking 270

Social Networking Class Comments Conversation 270

ProBlogger

APRIL 6, 2011

analytics, PostRank, Twitter, social bookmarking websites, and so on. Mark Pollard blogs about account planning , digital strategy and being a man. This is a combination of a few points above, but if you do your own research, you can re-package it all and re-sell it. What do you think? You can find him on Twitter and Facebook.

Blogger 42

Blogger Brands Survey Cost 42

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts?

Press Release 238

Press Release Technorati Klout Metrics 238

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. 5 Questions About Semantic SEO – When there are fundamental shifts in the SEO landscape, search industry practitioners are often asked how to organize a strategy around the new tactical options.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

NOVEMBER 18, 2010

That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. At some point, any good strategy will depend on rolling up your sleeves and reading some coverage, to prevent automated intelligence from ruining your actual intelligence.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Viper Chill

MAY 6, 2010

Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter. Especially in regards to my own affiliate marketing strategy.

How To 77

How To Delicious StumbleUpon Postrank 77

Techipedia: Tamar Weinberg

JUNE 16, 2010

Some tools you can use are Social Mention , Trackur , and PostRank. in a few months, I’m going to work in redrawing myself and my whole strategy due to my upcoming brand persona and after an agency launching… be sure some of the considerations of the philosophycal stage will be supported in this enlightening questions.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. I wish I could explain why I thought it was a good idea at the time, but it entered and left my brain as quickly as you can say “Why didn’t you get a Flip?!”

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. Read All About It!

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

ProBlogger

MARCH 17, 2011

This guest post is by Josh Klein of Digital Strategy with Josh Klein. You developed a smart blog strategy. PostRank is a great service to measure influence in an effective way. He writes about marketing and business in general at his blog, Digital Strategy with Josh Klein. You had an idea for a blog.

eBook 41

eBook Postrank Influencer System 41

Kikolani

JULY 23, 2010

Using multiple blog monetization strategies to generate income – covers all the basics to start earning on your blog. Conquering big industries with a bulletproof SEO strategy – using long tail keyword optimization from the start through site structure, optimization, and link building. Search Engines / SEO / Analytics.

Resources 129

Resources SEO GPL Mashup 129

Convince & Convert

MAY 22, 2012

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. In doing this, marketers can see which networks deliver the highest bottom-line impact, and where they need a social strategy re-haul. You’re welcome.

Metrics 149

Metrics Analytics Report Google 149

Waxing UnLyrical

SEPTEMBER 14, 2010

and then creating and implementing a holistic PR strategy that works towards these ends. Comprehensive PR takes those audiences into account, formulating and implementing holistic strategies to build and maintain those relationships. Press releases” and publicity are just some of the means to these ends. In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266