Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Color psychology and marketing , from precision intermedia. A hole in Dunkin Donuts’ cause marketing , from Joe Waters ‘ Selfish Giving. Read All About It!

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Kikolani

JANUARY 13, 2011

Take a little time to research the blogs you are considering reaching out to. Check out their blog on Postrank to see what topics get the most engagement. Keep the above tips in mind, as researching a blog is essential to making sure you are not sending a blogger something off-topic that they and their audience is not interested in.

Blogger 124

Blogger Postrank HootSuite Blogosphere 124

Waxing UnLyrical

OCTOBER 19, 2010

So far, early research indicates little difference in the length of searches since Google Instant.) Keyword research. What you are describing is going to make keyword research a lot more difficult for us, but I agree that its surely a possibility that our search behaviors will change! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# ’, etc.&#

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

SEPTEMBER 5, 2010

link] These well researched tips help you move through your days in a positive way. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Hello, May I add the following to your list?! They are simple, mostly free and effective. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Project Class Postrank Diagrams 177

Waxing UnLyrical

SEPTEMBER 28, 2010

“The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&# On why Pepco is on Twitter if it’s not going to use the medium to respond in a timely fashion: “Pepco is on Twitter because that is where many of our customers are. Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Kikolani

NOVEMBER 23, 2011

If the site wants you to pitch them ideas, be sure to research their blog in advance and find out what topics are the most popular. I like to subscribe to the blog in Google Reader and use the PostRank Chrome Extension to see the posts with the most social engagement and then send them some great headlines running along those lines.

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RSS How To Affiliate marketing Sample 155

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Many other non-profits, including the Diabetes Hands Foundation , have had great success. However, you definitely need the time and resources to both to apply for the program and implementation. Read All About It!

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Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 6, 2010

Do you have any stats or research to back this up? Know Your Stuff As you get ready to speak with a client; present an idea to your peers; or talk about why you believe why using something like Foursquare may be just the ticket for an event, you want to have some back-up right? Because people are going to ask questions. Read All About It!

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Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 14, 2010

Research is key when looking to add a PR company or when hiring an in house PR specialist. One of the nicest (and scariest) things about social media is that it allows people to do more research than ever before, meaning we can scout out a good "cultural fit" to go with the ability and skills. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class How To Applications Course 227

Waxing UnLyrical

JANUARY 13, 2011

But, they might find us if they are searching for information about climate change, cancer research, computer science, etc. But, I’d be just as happy if they made education and research an election priority. Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Which leads me too.

Project 170

Project How To Class Posterous 170

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Exclusive Products – offering exclusive products to a particular channel.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

JANUARY 16, 2011

I don’t know of any resources off the top of my head that would help, but I will research it and get back to you! Another service to look into in conjunction with Google Analytics is PostRank Analytics ( https://analytics.postrank.com/ ). It will have to be modified line by line to go with the elements in the WordPress theme.

Questions 167

Questions WordPress Postrank Blogger 167

ProBlogger

APRIL 6, 2011

Research and research groups. Marketers spend thousands of dollars every year on research groups. The most common way to do this is to get eight people together in a research room with mirrored windows and for a facilitator to ask questions. Bring your audience together for your own research groups. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

DECEMBER 4, 2010

I dont know the answer to that, and only KACA could tell us, if they conducted that kind of research. But if the real goal was to raise awareness, then its obvious they havent done their research. I completely agree that they could have changed certain aspects of the campaign to make it more palatable; Jen G. Read All About It!

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Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Seth Duncan is Director of Research and Development at Beyond Analytics. Seth received a B.A. Read All About It!

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 20, 2010

In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of the IABC Research & Measurement Conference – and issued what my husband would call “grand pronouncements.” I said, “You mean you’re not overwhelmed with excitement over the IABC Research and Measurement Conference?” It’s not what you think. Was I mean?

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Conference Postrank Tourism WordPress 179

Waxing UnLyrical

NOVEMBER 30, 2010

One of our professors – Alec Couros – had been researching how social media can be used in the context of education for years. In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. My co-workers were spreading the word. Thankfully he was on board with the blog idea.

How To 151

How To Creative Commons Postrank Flickr 151

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Sincerely, Mac McIntosh mcintosh@sales-lead-experts.com [link] Mac McIntosh Jay, I enjoyed your post about this important research about the adoption and use of social media as a marketing channel.

Social Media 147

Social Media B2B Strategy Consultant 147

Viper Chill

MARCH 1, 2010

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

DECEMBER 12, 2010

Many thanks to all who did; I learned a few new things as well, as I was researching the songs. So today’s weekly roundup is of seven holiday songs and those who shared them – because they were willing to share them with me. If that’s not relationship building , I don’t know what is. Last Christmas , by Wham!,

Creative Commons 151

Creative Commons Postrank Flickr Tourism 151

Viper Chill

MAY 6, 2010

Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter. Especially in regards to my own affiliate marketing strategy.

How To 77

How To Delicious StumbleUpon Postrank 77

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

NOVEMBER 1, 2010

The development of standardized evaluation and measurement techniques has been a topic of ongoing research, discussion and debate for years. When I was teaching, it was one research-oriented course and measurement was a single lecture. Gary said this initiative aims at bringing measurement best practices into the classroom.

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

JANUARY 27, 2011

Let me be blunt: I don’t believe you can send out 50 pitches a day if you’re going to do your research and personalize them. Thats where spending a lot of time on refining and researching ones lists can make a difference, IMHO. Because that takes time. What does it matter? Image: marissaorton via Flickr, CC 2.0

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Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? This is where it gets interesting.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 27, 2011

You still have to do your legwork (in the old days they called it research) and actually pay attention to the community you’re trying to reach, figure out who’s talking and who’s driving action. But would I use only Traackr, when doing the research for an online campaign? I said one.

Influencer 276

Influencer Klout Postrank Technorati 276