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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing. Promoting too blatantly is never advisable.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Habbo users are the youngest, Plaxo’s the oldest, and LinkedIn’s the wealthiest). In addition, the study found that “The most favored sources of content during the early stages of IT decision-making are white papers (64.4%), peer referrals (51.1%), webinars (48.9%), trials or demos (42.2%) and analyst reports (37.8%).”