Mindjumpers

SEPTEMBER 9, 2011

Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. How to Drive Business Value with Social Marketing Funnel [white paper]. Similar Posts: All About Social Media Monitoring Tools [infographic].

Marketing 264

Marketing Social Media Tools Activities 264

Ignite Social Media

AUGUST 3, 2017

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. When preparing to create content, our community managers ask themselves: Does this post make sense across channels, or is it platform specific? Our Mindset in the Moment™ white paper is available now for your reading pleasure.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. 9 Tips to help you succeed overall with an integrated platform. Episode Highlights.

Social Media 165

Social Media How To Marketing ROI 165

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

yMarketingMatters

APRIL 10, 2019

And because the purpose of these platforms is creating connection and telling stories , they’re the perfect place to employ storytelling techniques. If that person then downloads a valuable free gift that you offer, like white paper or PDF, that’s a conversion, too. A HUGE component of online marketing is about social media.

B2B 178

B2B Loyalty Conversation Buy 178

Pam Moore

JULY 13, 2017

Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. How to Develop a Social Business Strategy (white paper). Why Personal Branding is Required, Not Optional (podcast). Brand Humanization in a Nutshell (podcast). How to Develop a Social Business Strategy (podcast). SoundCloud.

Strategy 165

Strategy Twitter How To Training 165

Pam Moore

JUNE 27, 2016

The importance of an integrated digital and social platform for converting leads and achieving your goals. Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels. 50 Ways to Inspire Your Audience (white paper).

Advertising 122

Advertising Facebook ROI Training 122

Sprout Social

MAY 25, 2022

And your CRM platform should be a top priority. As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. This means you can route social customers to support and sales without bouncing between platforms. Reports, white papers and other lead magnets.

Team 110

Team B2B Platform Analytics 110

Direct Marketing Observations

JANUARY 12, 2012

PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform. Slideshare is a home for sharing presentations and white papers online. MemoLane is a “virtual scrapbook” generated by a user’s social media history. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

yMarketingMatters

APRIL 10, 2019

And because the purpose of these platforms is creating connection and telling stories , they’re the perfect place to employ storytelling techniques. If that person then downloads a valuable free gift that you offer, like white paper or PDF, that’s a conversion, too. A HUGE component of online marketing is about social media.

B2B 130

B2B Loyalty Conversation Social Media 130

Mindjumpers

JANUARY 10, 2012

Tumblr is another platform to watch, with major growth during 2011 and Nielson’s third quarter report putting it at #2 in the UK by page views. 2012 Social Marketing & New Media Predictions [White Paper]. Similar Posts: All You Need To Know About Your Facebook Reach [Study].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Ignite Social Media

OCTOBER 1, 2018

Last year, the marketing software platform acquired Motion.ai As you evaluate whether or not a chatbot is right for your brand, be sure to read our white paper that breaks down the top providers and how your company could benefit. Today, we examine the best B2B chatbots being used to drive business objectives.

B2B 119

B2B Examples Hubspot Widget 119

Pam Moore

JANUARY 4, 2017

They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). They launch the blog. The invest in the brand.

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Mindjumpers

AUGUST 3, 2011

Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper]. Best Practices of Cross-Platform Social Media Marketing [presentation]. > Click here to read the full article on ReadWriteWeb. How to Get Your Fans to Engage in Contests.

Marketing 170

Marketing Social Media Questions Research 170

Idaconcpts

SEPTEMBER 20, 2014

Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. What Do You Need to Monitor?

Social Media 166

Social Media Sentiment Cost Energy 166

yMarketingMatters

APRIL 10, 2019

And because the purpose of these platforms is creating connection and telling stories , they’re the perfect place to employ storytelling techniques. If that person then downloads a valuable free gift that you offer, like white paper or PDF, that’s a conversion, too. A HUGE component of online marketing is about social media.

B2B 100

B2B Loyalty Conversation Social Media 100

Pam Moore

OCTOBER 29, 2017

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. 8 Steps to Develop a Social Business Plan (white paper). It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. How to Choose and Prioritize Social Media Goals and Objectives.

Policies 167

Policies Advertising Facebook Guidelines 167

Convince & Convert

FEBRUARY 23, 2015

What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry.

Social Media 60

Social Media Sites Curation B2B 60

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. If you really want to go beyond sentiment analysis you need to use semantic analysis.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. 8 Steps to Develop a Social Business Plan (white paper). The truth is traditional marketing and media are not working like they use to. Marketers have no guarantee of reaching their ideal and target customer on any medium. Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

JULY 1, 2016

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. 8 Steps to Develop a Social Business Plan (white paper). It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Sign up here-> Social Profit Factor .

Policies 167

Policies Advertising Guidelines Facebook 167

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. This episode is part of the “You Are the Media” series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! However, to do this you must understand that Twitter is not designed as a spamming platform. 15 Tips to Zoom Your Brand (white paper). Avoiding spammy tactics to ensure positive brand perception.

ROI 60

ROI Strategy Twitter How To 60

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. Continue to familiarize yourself with emerging technology as users leverage multiple platforms in their digital lives. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device.

Syndication 100

Syndication Hotels Yahoo Journal 100

Pixlee

SEPTEMBER 7, 2018

Whether scrolling through Instagram, browsing Pinterest boards, or a liking a Retweet, people are searching for authenticity on major social platforms. UGC cuts down on huge investments in creative, while the built-in functionality of many platforms eliminates the need for developers to create new paths-to-purchase.

UGC 40

UGC Content Authentication Curation 40

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).

Types 255

Types Content Case Study Press Release 255

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. Continue to familiarize yourself with emerging technology as users leverage multiple platforms in their digital lives. While desktop searching is averaging a -1% decline, smartphone and table search growth have grown 17% and 28% respectively (Year-over-year search growth, by device.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content sharing platform. publishing platform.

Findability 106

Findability Social Media Case Study ROI 106

Proactive Report

NOVEMBER 21, 2022

Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

MAY 23, 2011

LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). White paper downloads. . • Blogging (a corporate blog is the center of most successful B2B social media programs). Tactics (Secondary). Video / YouTube. Blog visits and subscribers. New customers.

B2B 190

B2B Social Media Case Study Study 190

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. For example, maybe you need to know the right image sizes for a certain platform. Or, maybe you want to know what kind of visuals each platform likes best. Pretend to be my boss.

Social Media 140

Social Media HootSuite How To URL 140

The Realtime Report

DECEMBER 27, 2012

This is just one example out of 15 that are described in a white paper we’ve created based on my research. Using your influencers as a proxy to the larger social web makes monitoring and measurement easier to handle and tie back to your efforts. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195