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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Who’s Talking. Facebook Lexicon. Ice Rocket. Monitor This. Yahoo News.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. Brings daily comprehensive reports right to your inbox with stats on follows and unfollows. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Twitalyzer : Twitter grader that provides ratings reports based on their criteria.

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FB Facial Recognition, Social TV and Do Work Son

Jeff Esposito

Twitter Acquires Social TV Tracker Trendrr – this move is great from Twitter. Let’s hope that it also comes along with an improved ad platform to mesh with this additional data set. The deals based on facial recognition could be interesting ( more here ) but it could also be pretty dam weird as well.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. 5 ways to use social media to build a crowd for your event by Socialbrite.