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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

Platform 224
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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? How much time and money can the team commit to the listening platform?

B2B 225
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Which Social Networks Drive the Most Engaged Referrals?

The Realtime Report

The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Both Google+ and LinkedIn drive the fewest social referrals out of the eight platforms studies, but the visitors they bring in are high quality. seconds). seconds on site.

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Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. Facebook still leads the way with StumbleUpon a clear second.

Adwords 105
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ReSearch.ly Social Search Platform Launched

Bill Hartzer

can be instantly translated into a comprehensive analytics platform on the fly. Share it on StumbleUpon. provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days. Viral Analytics Integration. Any keyword search in ReSearch.ly Share this on del.icio.us.

Platform 103
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SortPrice Unveils Store Application 2.0 Built on Facebook Platform

Bill Hartzer

Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine SortPrice.com has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide. Tweet This!

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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr. So while Twitter is used just as often as LinkedIn and Facebook, it’s considered less important – by B2B marketers – than the other two platforms. 57% listed poorly define success metrics and key performance indicators.