Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. A state social media profile can sometimes do more harm than not having one at all. Social Media social media

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Instagram has more users than Twitter.

Trending Sources

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Twitter.

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. What’s Trending @Twitter?

How to Choose the Right Social Media Platform to Connect With Customers

Mindjumpers

Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. It’s quite simple, but I think it can be very helpful for businesses taking the social step.

The Importance of Localized Branded Content on Social Media

Mindjumpers

And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Similar Posts: How to structure glocal communication on Social Media.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

million times a month , and that’s just on Twitter. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, It “brings direct marketing discipline” into social media, and enables scale.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Build A Platform

Twist Image

I would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. That was the traditional platform. But that platform wasn't your own (it still isn't). media company.

5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Gurus have burned the best of us — including these five leading social media marketers.

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

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#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. “We realized that our platform could give people the results they’re looking for as-it-happens, without any biased censorships,” said Paolone.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. But with the advent of social media, the tables have turned.

Weibo – a Chinese Social Media platform

Mindjumpers

And also no Youtube, twitter, Instagram…”. “….”. I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. Similar Posts: Snapchat as a platform for branded content?

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Guest Post by Karen Freberg.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

According to Pew Research , 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. But, the bigger question remains, which platforms should you be on and why? Overwhelmed with social media and feel like it’s a big time suck.

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. 9 Mistakes Businesses Make on Social Media 1.

Timing Your Social Media Marketing

Pamorama

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is midday better because users look at their Twitter stream while they’re eating lunch?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. 15 Must-Read Social Media Marketing Books 1. Follow her on Twitter at @pamdyer.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Twitter. Twitter Demographics.

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Platforms that support hashtags. Twitter.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology).

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. 393% growth in the number of replies brands sent on Twitter.

Brands 108

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

ROI 58

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Identify the social networks they use: Focus on them with your budget and time.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

B2B 140

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Twitter.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Prioritize Your Social Media

The Social Media Incubator

Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. Some platforms may only work for you if you are willing to pay.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

B2B 82

A Comprehensive Guide to Your Social Media Image Sizes

Pamorama

Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels.

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Twitter is 140 characters.

Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

Tweet Right messaging on social media is as important as using the right channel to spread it. Right channel, right message coupled with the right timing is the core of any social media strategy. Mark Zuckerberg’s view of increase in social sharing.