Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. A state social media profile can sometimes do more harm than not having one at all. Social Media social media

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Twitter.

Trending Sources

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Twitter has gone from being a fun microblogging platform to taking on a life of its own. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. The Importance Of Visuals On Twitter.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

million times a month , and that’s just on Twitter. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, It “brings direct marketing discipline” into social media, and enables scale.

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. What’s Trending @Twitter?

Build A Platform

Twist Image

I would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. That was the traditional platform. But that platform wasn't your own (it still isn't). media company.

5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. “We realized that our platform could give people the results they’re looking for as-it-happens, without any biased censorships,” said Paolone.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. But with the advent of social media, the tables have turned.

The Importance of Localized Branded Content on Social Media

Mindjumpers

And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Similar Posts: How to structure glocal communication on Social Media.

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5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Guest Post by Karen Freberg.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

According to Pew Research , 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. But, the bigger question remains, which platforms should you be on and why? Overwhelmed with social media and feel like it’s a big time suck.

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. 393% growth in the number of replies brands sent on Twitter.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology).

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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Tips to Improve Your Business Online Presence with Social Media

Social Media Marketing

We all are well aware of the power of Social Media. In business, media is crucial for increasing the brand awareness; collect the information and suggestion about the products and services. So, have you taken out time to set-up social media accounts?

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Twitter.

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Buffer Social

And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. But how do you decide what to post on each social media platform? What to post on each social media platform.

Prioritize Your Social Media

The Social Media Incubator

Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. Some platforms may only work for you if you are willing to pay.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Twitter. Twitter Demographics.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Twitter is 140 characters.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

7 NEW Social Media Solutions to Grow Your Business

Unspoken

You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Twitter Promoted Videos. Twitter took the guesswork out of video marketing through Tweets.

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. A recent statement of work I encountered read just like this: Manage and grow the our following on Twitter.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

It’s Not About the Platform

Justin Levy

Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Blog Social Media Platforms

Weibo – a Chinese Social Media platform

Mindjumpers

And also no Youtube, twitter, Instagram…”. “….”. I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. Similar Posts: Snapchat as a platform for branded content?

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. 9 Mistakes Businesses Make on Social Media 1.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space.

Timing Your Social Media Marketing

Pamorama

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is midday better because users look at their Twitter stream while they’re eating lunch?

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

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Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Platforms that support hashtags. Twitter.

Social Media Marketing Tips For 2017

The Realtime Report

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. But, businesses are set to use this technology more and across other platforms.

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Shhh…Don’t Tell. You Can Still Post Your Tweets To Other Platforms

SocMed Sean

Recently, Twitter has been behaving pretty anti-socially with their data. For a company that is engaged in the business of social media (which means sharing things), they recently restricted how developers can use their API. But fear-not fellow social sharers!