Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.

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Android Facebook Messenger Users Can Send, Receive SMS Messages

SocialTimes Facebook

Facebook is giving Messenger users with Android devices the option of accessing their SMS messages via the application. Select “SMS” from the list. Turn on “Default SMS app.” However, when you send an SMS message, the recipient can be on any platform.

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Trending Sources

Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

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SMS Marketing: a Grossly Underrated Marketing Tactic


Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.


Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. Fabric and Firebase operate mobile platforms with unique strengths in the market today.

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Facebook Open-Sources Community Cellular Manager

SocialTimes Facebook

They described CCM as a software management and deployment suite that enables the operation of small-scale cellular networks, adding that it is compatible with the OpenCellular platform the social network introduced in June, as well as with third-party radio-access-network solutions and saying: CCM is designed for reliable operation in environments with unreliable power and backhaul, providing fully disconnected operation for local voice and SMS services.

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Who controls the platform. Content created by the brand that’s distributed to an audience developed by a third party via a closed platform controlled by the third party. Granted media activities include email marketing, SMS/MMS marketing, and organic search.

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Five Forms of Mobile Media

Geoff Livingston

1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. Mobile app savvy application apps gamification geolocation gowalla GPS Key Yarmosh mobile savvy apps smartphones SMS web

Should Businesses Use Twitter As a Marketing Channel? [Infographic]


Tweet With the Internet becoming a competitive universe to operate in, social media platforms are regularly innovating and trying to establish themselves as commercially viable. One of such platforms whose value for business and utility is being questioned is Twitter.

Show 377 - How to make your brand reach the next billion

Engaging Brand

Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. SMS marketing through free air time. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. This weeks The Engaging Brand podcast is ready! -

[COMIC] The Complexity Of Social Media Communications

SocMed Sean

But are we prepared for the vast range of communication channels that are available as new social media platforms launch? It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging.

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

It’s also cross platform (the Android/iOS app looks beautiful). Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone?

What You Should Know About Chatbots in 2017

Simply Measured

The company took a big gamble in 2014 in stripping out the messaging piece from the core Facebook platform to become a standalone app called Messenger. While SMS may be seen as a platform similar to Messenger, panelist Thomas Smyth co-founder of Trim , an app that leverages chatbots to save consumers on services, said that it pales in comparison to Messenger: We see 3x better engagement on messenger than we do on SMS.

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49 Tactics to Atomize Your Content Marketing

Convince & Convert

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. SMS messages.

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45 Marketing Tools to Consider for 2017

Razor Social

SalesManago is an automation platform we have recently tested out, and this is the one to watch! An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). What are the hottest marketing tools you should be using in 2017?

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Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

Social Media Network Marketing

First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'. The idea is that content creators, not just the platform provider, deserve to reap the monetary benefits that come with having an active user base. ​ You may wonder why TSU when we already have many other Social Media Platforms where we have our set of Friends and Relatives already. You can invite new members via email or SMS through the website and the app. Tsu is a great Opportunity.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Almost all of these apps have messaging capabilities that have the potential to shift messaging away from straightforward, text-based SMS to more expressive, creative, and immersive forms of communication housed within apps.

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

It can come from SMS t ext messaging. People don’t always like posting everything about their personal life on social platforms. A daughter might share her desired holiday gift with her mother via SMS. New functionality means a new chance to game the platform.

SendinBlue Review – Small Business Pricing with Enterprise Features


Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform.

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5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

Buffer Social

You might have heard of the saying, “ owned vs. rented land ” in marketing – referring to producing and sharing content on platforms that you do or do not own. SMS Marketing.

Top Tools for Mobile Marketing


EachScape : A drag & drop platform which allows you to create and manage your app for iOS, Android and HTML5. TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website.

Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

Snapchat is the latest platform taking the social media world by storm. From here, you can also send an SMS invite to anyone who isn’t currently on Snapchat. That’s the case for many social media platforms but can be the most apparent on Snapchat due to the nature of the app.

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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

They’re concerned with making the platform sticky. Even though Twitter owns Vine, it’s exciting to see its own native video platform coming to life, similar (again) to Facebook. SMS was the original way to tweet, and the SMS limitation was 140.

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Top 5 Social Media Apps that All Marketers Need

agora pulse

LinkedIn has evolved from an “online resume” platform to a full-fledged, professional social network. Did you know WhatsApp, an SMS-based platform, has more users than Instagram, LinkedIn, Twitter, and Pinterest combined ? We live in an increasingly-mobile world.

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

By popularizing visual, short-lived visual interactions on mobile, Snapchat started the ball rolling on the trend of camera-first communication and almost every platform is now following suit and prioritizing visual, in-the-moment content. Whereas a few years back we may have sent an SMS or IM to our friends to share interesting and fun moments, many now default to our cameras to share this moment.

How advanced marketing automation tactics can increase sales

Razor Social

SALESmanago’s), you could start tracking behavior within the app and then generate personalised messages based on this behavior (in-app messages, SMS, emails etc). Most marketing automation platforms are focussed on B2B and are not really designed for B2C environments.

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Confirmation Code SMS (Text Message) Issues. Platform Policy Checklist Translation Request. SMS/text messaging.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

Consumers expect brands to address their issues immediately through a variety of platforms, including (but not limited to) email, online chats, and social media. These days, mobile strategy is an imperative for marketing departments across every industry.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” Because Marketo is a full-scale marketing automation platform.

Social Media for NonProfits: Not Strictly Unprofitable


In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. This is considerably cheaper than other promotional activities like sending out flyers, SMS etc.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. There are some plug-and-play virtual item platforms now.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

Only for Android phone users and you’ll need the (free) Andoid app to make this work, but then you ca send and receive SMS messages from any PC or Mac using your Android phone number. For Google Voice users—make calls, send SMS, preview Inbox, and get notified of new messages. (US

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Top 10 Apps for Windows Phones


One of the few great Windows apps we’ve found that’s not ported from another platform, Musix Match is a lyric search system that gives you access to over five million songs. Input your details once, then send them quickly and easily via SMS or email to new contacts.

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How To Have Value Added Conversations In Social Media

Social Media Network Marketing

We all hear about having conversations on Social Media platform. The medium could be phone like telecon, SMS and so on, it could be over net like GTalk, Yahoo chats, emails, Social Networking Sites and so on. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on. Thereby creating better value added networking environment. Lets just step back and understand what is the meaning of conversation.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. The applications comprise of managed platforms, virtual machines, native applications and widgets.

This Digital Agency Saves Hours Each Week Using Agorapulse

agora pulse

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients.

19 productivity and time management apps for 2016


This cross-platform app has been designed particularly for taking down notes, archiving documents/files, and organizing them. Todoist lets you collaborate and manage tasks both offline and online from over 15+ platforms. You know what they say, ‘time is money’. And, rightly so!

[Case Study] Have you crossed the mobile threshold?


Assessing our technical environment and capabilities, we felt responsive design provided a mobile experience that was as ubiquitous as possible, spanning the greatest number of device classes and user types and doing it all without relying on a device detection platform.

24 Full Service Tools to Manage B2B Social Media

We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use. It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Networks Supported: Facebook, Twitter, YouTube, Flickr, Blog platforms.