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Top Marketing Trends for 2013

yMarketingMatters

Pick the specific platforms that make sense for your business. This year you should decide which platforms are the most worthwhile places to reach your audience, thus seeing greater returns as a result. This should be the year that your small business becomes confident and adept at social media. Responsive Web Design is Key.

Trends 277
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Path: the sequel

Sherrilynne Starkie

That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones. The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.

MySpace 338
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Mobilizing Millennials For Social Good: 6 Takeaways From MCON13

Firebelly

Make your website smart phone compatible or you’ll be left in the dust. Use your platforms to empower. They are opinionated, digitally creative and read the news just like you (but they are doing so from a tablet or smart phone). Refocus on what your organization is aiming toward. They care about social change!

Mobile 163
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Where’s Social Media Going in 2014?

Mindjumpers

In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Furthermore, less visual platforms such as Facebook and Twitter have made pictures larger and more visible. It’s all about visual content. Mobile, mobile, mobile.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

Businesses are looking for ways to see the lifespan of their “social circle”, they want to know what platforms I follow them on, if I follow them on all three and which of my email addresses tie back to the profile. Further segmentation of social platforms. 49% of people use their smart phones to do social networking.

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What are Digital Assets and Why You Should Create them

Your Escape From 9 to 5

If you like photography then take as many pictures as you can and find a platform to market it. A platform like Flickr or similar. Hell, we should be able to create some digital products using our smart phones these days. You can pick and chose the type of digital asset that you are comfortable with.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media attention from even some of the biggest, baddest media platforms that have been doing this for decades. You can run but you can't hide.

Brands 78