Build A Platform
JANUARY 3, 2013
I would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. If you had a large audience that cared about you, it was because you were frequently published in the local newspaper, or if you were lucky enough to be a regular on a radio program. When you have a platform.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist. There – we said it!
The Best Blogging Platform and Plugins
SEPTEMBER 1, 2011
I’m looking for the best platforms and plugins that make a blog rock.. The video has my favorite plugins and which platform you should use. Best related posts (creates the links at the end of every post that is similar to the content you just published). WP to twitter. The Best Blogging Platform and Plugins originally appeared on Spin Sucks on September 1, 2011.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. These real-time analytics platforms are among the most popular with news and content sites. Chartbeat Publishing. Real-Time Analytics. SimpleReach.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Twitter. Facebook. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 LinkedIn.
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks.
5 Keys toward Creating a Killer Twitter Audit
FEBRUARY 23, 2017
Is it time for a Twitter audit? That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Here are five keys to a killer Twitter audit. Like all your communication channels, Twitter needs to represent your brand’s mission and values. What’s often left out of a Twitter audit is direct messages (DMs) with your followers. Probably so.
Should Your Movie Be On Tsu [A New Social Networking Platform]
Social Media Network Marketing
FEBRUARY 6, 2015
As Mentioned In : [link] Soon after Ello came Tsu – [pronounced as Sue] Social Networking Platform. Forrester published a report – November 19, 2014: A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Conclusion: Keep Facebook and Twitter no matter what [things can change soon!]
On Having A Platform
MARCH 22, 2011
The way any individual can move the needle in their professional career is by having a platform. Part of the dance that many aspiring writers must do to get a major publishing deal is to demonstrate to the publisher that they have a platform. A well-rounded platform like this gets publisher's excited, but it's not for everybody. Why can't publishers focus on what matter most: the quality of the idea and the book that is looking to get published? author platform. book publisher. book publishing. platform.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. And while I’ve been trying to figure out what I was going to publish for you folks over here on Kikolani today, I’ve decided to mix a little of this, with a little of that. Twitter PPC Strategies and Promoted Accounts. Promoted Trends are visible to all Twitter users.
What Twitter Moments Means for Small Businesses
OCTOBER 28, 2016
A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. 28, Twitter made Moments available to everyone. But what exactly are Twitter Moments and how can they benefit small businesses like yours?
How Content Platforms Inspire Internal Stakeholders to Blog More Often
Convince & Convert
NOVEMBER 6, 2014
Here’s how I developed content platforms for stakeholders across sales, marketing, client services, and support to establish a culture of content at Skyword. What is a content platform? The changes in the publishing industry. My mission statement is to explore how people discover content, and one way that’s done is by following industry influencers on networks like Twitter.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
This means you should set up your plugin to have your Twitter handle in it and an easy way to grab the headline. It has the headline, the author’s Twitter handle, the link, and our Twitter handle. Whatever you call it, get your content out when it is published. Twitter. On the day it is published, we tweet the link four times (three hours apart).
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Follow Jordan on Twitter at @jkretch. Five years ago, Twitter didn’t exist. Used it?
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. I continue to use Foursquare, Instagram, Pinterest, Flickr, Yelp, and other platforms.
What Do Design and Innovation Leaders Talk About on Twitter? (Report)
SEPTEMBER 22, 2016
From social media and mobile platforms to artificial intelligence and the Internet of Things , the evolution of technology is driven by design leaders who work to discover innovative solutions to the challenges of the modern world. For many companies, this means hiring design thinkers to lead the innovation charge while still meeting the needs of their customers.
Why Twitter Killed the Twitter Share Button
Convince & Convert
NOVEMBER 20, 2015
Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. How This Pays Off for Twitter. How does that scenario help Twitter? What’s the upside?
Twitter Allowing Video Creators to Share Revenue From Pre-Roll Ads
AUGUST 30, 2016
More Twitter users will be able to earn money via pre-roll ads on their video content following an announcement by the social network Tuesday. Twitter Video (@video) August 30, 2016. Content can be opted-in for monetization 100 percent non-exclusively, meaning that creators can elect to monetize it on Twitter as well as other platforms. https://t.co/ebnJxNaZqA
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
Over the past year or so I have been using Twitter to contact journalists. It’s not only an extremely useful platform to get their interest, but it also helps you to get to know their work, to create a rapport, and to spot media requests; all of which are integral to being a good public relations professional. Do you already use Twitter for PR? Pitch. Are you interested in?”
Most Popular Newspapers on Twitter: Guess Who’s #1?
The Realtime Report
JANUARY 9, 2014
Which US newspaper do you think is tops on Twitter? These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. USA Today published four of the ten most tweeted stories in 2013; the Washington Post is responsible for five. Here are the top 10: .
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
Tool Tuesday: Twitter curation tools
AUGUST 29, 2011
We use multiple social networking platforms, which have different audiences and expectations. Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. is to curate your Twitter list carefully.
Are We At The Beginning Or The End Of Publishing?
JULY 11, 2013
Traditional publishing still matters. This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. It means that these big publishing houses still have professionals who love and care about content in a way that allows customers to get true value from the products that they are buying. Still, traditional publishing matters. Self-publishing matters more than it ever did. Digital publishing opens up a world of opportunities. Will other kinds of publishing disappear?
Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur
MARCH 24, 2013
Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss . Will self publishing merge with publishing eventually? The publisher/ author relationship. Is the speed in publishing driven by the business model? What Google+ offers author, publishers and entrepreneurs? Related articles.
Twitter Launches Rewarded Video on MoPub Marketplace
OCTOBER 25, 2016
Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015 , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Readers: Do you watch rewarded video ads in games and apps?
The Hot Mess Dumpster Fire That Is Corporate Content
MARCH 11, 2017
On top of that, we've seen platforms grow beyond many of our own wildest imaginations. or choose one of many of the platforms listed above (and even more that are not listed). From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Now, if you lay that raw fact on the table, and compare it to how many talk the talk about their content marketing strategies, platforms and more. Some of them have slowed down on their publishing frequency.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
Why Bloggers Should Self-Publish
NOVEMBER 17, 2011
I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing. Why self-publish? As a joke. So what?
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. 20 Top Twitter Monitoring and Analytics Tools [.]
The Responsibility Of Twitter
NOVEMBER 2, 2012
What is Twitter doing to ensure that the information we read and share is accurate? It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy. " This is not Twitter. One could argue that Twitter is the publisher and responsible for all content that flows through the channels. Don't blame Twitter.
MAY 6, 2015
It's hard to imagine a brand not seeing Twitter as an opportunity to share and connect with customers and potential customers. It's near-impossible to find any semblance of a marketing campaign that hasn't attached itself to some kind of hashtag or Twitter call-out. Some might argue that Twitter is less about communication these days, and much more about a place to share information (a micro-broadcasting platform instead of a micro-blogging platform). With that, Twitter seems to be struggling at marketing itself. . The Twitter struggle. . mirum.
The Twitter Best Practices Handbook
JULY 27, 2016
With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Following the most essential Twitter best practices can make you more visible to your customers. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. While these are only a few things that Twitter can do for your business, you’ll want to learn how to successfully market your account. Search & Add Valuable Twitter Followers. Then follow them on Twitter.
7 Ways to Find Your Target Audience on Twitter
MARCH 7, 2017
Are you struggling to identify your target audience on Twitter? We have an overall idea of the demographics active on Twitter (21% of U.S. Here’s how to find your target audience on Twitter in a clear, analytical progression. You need to evaluate who is expanding your brand reach on channels outside of Twitter, like Instagram and Facebook. So do most brands.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
Twitter. Knowing your core Instagram demographics can give you better insights into how you can approach the booming social platform. Twitter Demographics. Twitter is still a big question mark for some users, but for businesses, agencies and enterprise organizations, it’s the lifeblood of social media engagement. Twitter Age & Gender Demographics. Instagram.