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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

Change facilitators can ask questions that insiders might not think to ask, and they can spot patterns and trends that may not be apparent to those who are deeply involved in the project. The milestone here is a thorough review of how various teams and key stakeholders perceive the problem and their capacity to take on this challenge.

Project 125
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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

When timed well, Twitter content focusing on recent trends or upcoming holidays will generate both retweets and clicks. Do that one regularly and identify common rules and patterns that accounted for that particular content success. Turn some of these into seasonal content as well as Twitter hashtags! Trending search” from Unsplash.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Make a note of any patterns or themes and use this information to improve your content. Analyzing your competitors’ marketing strategies helps you anticipate upcoming product launches or promotions that could impact your sales. Top posts: Track competitor posts performing the best. Fill in these gaps to better position your brand.

Analysis 102
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Benchmark Performance with the New Instagram Competitors Report

Sprout Social

Interactive graphs and accompanying data charts showcase trends over time, making it easy for you to visualize growth patterns. Use these insights as you build your upcoming content. The Instagram Competitor Report includes metrics for audience growth, media sent, engagement and most popular posts and hashtags.

Report 101
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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Therefore our spending patterns are typically reversed. Hear me out ….

B2B 206
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9 social media marketer predictions for 2022

Sprout Social

This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola. It requires a great understanding of buying patterns, culture and society. User-generated content will continue to grow, taking a larger role in overall marketing strategy and campaign development. This is not an easy job.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Consider your business hours and traffic patterns—do you want to launch in the middle of the week so the majority of questions coming your way happen during regular working hours? You can determine this by looking at your most successful posts—do you see a pattern of posting times where engagement was higher? Post at your peak times.

Products 133