Net-Savvy Executive
JANUARY 6, 2011
So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010).
The Marketing Blog
SEPTEMBER 19, 2010
While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.
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Waxing UnLyrical
MARCH 6, 2012
We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. It wasn’t a link to a “Join me at New Social Group.” I saw consistency in quality of character and communication across multiple social channels. Because of it, I felt reassurred that the Smart Professional would fall within the same patterns in real life. The Serious Goings-On Behind The Social Networking Scene.
SocMed Sean
AUGUST 21, 2012
Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? And my channel changing doesn’t even have a reasonable pattern. The same problem exists in the realm of social media, though. I admit it…I’m a channel flipper.
Webbiquity SMM
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.
Sprout Social
DECEMBER 9, 2021
Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact.
Pam Moore
NOVEMBER 19, 2019
Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. We help them integrate new media and social technologies combined with traditional and digital marketing to achieve measurable business goals and objectives. We are seeing a pattern of behavior across organizations big and small that is concerning. Social employee empowerment program inclusive of training.
Mindjumpers
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.
Rebekah Radice
JANUARY 7, 2019
It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. That’s where qualitative and quantitative social media data comes in. Go to each social channel and review how it’s performing.
SocMed Sean
DECEMBER 9, 2011
Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients.
Direct Marketing Observations
MARCH 26, 2010
I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. I was going to title this post, “The biggest mistake I made in social media&# but that would mean that it’s in the past tense, and at this point I got it down cold. It being the many different aspects of social media integration.
Mindjumpers
JANUARY 23, 2012
Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world. The State of Social Media In The UK.
Sprout Social
JUNE 25, 2019
Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. At the same time, there’s a lot that you should consider before you use these social media logos including the best practices and legal conditions. The benefits of using social media icons.
Keyhole.co
DECEMBER 10, 2022
But how do you choose the best social media analytics tools when there are far too many available currently? Keep reading ahead to know the top social media competitor analytics tools (including some Emplifi alternatives) and which will suit your needs and budget.
Keyhole.co
NOVEMBER 19, 2020
This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place.
Unmetric
NOVEMBER 4, 2019
Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do? What is the purpose of having a social media analyst?
Convince & Convert
JANUARY 5, 2014
When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. But the manifest shifts in social best practices, speed (foretold in The NOW Revolution) and technology have spawned a new list of ingredients that social pros ideally should possess.
Unmetric
AUGUST 28, 2019
Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. Is there a difference between social media monitoring and social media listening?
Hootsuite
MAY 17, 2021
You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in.
Convince & Convert
DECEMBER 16, 2014
Well then, you might need a better content promotion strategy for social media. And one of the ways to get there is through great social media promotion. Set A Social Media Promotion Schedule And Double Your Traffic. All too often as content creators, we fall into the problematic “post and tweet” pattern. A new post goes live, we share it once to all of our networks, and then we never get around to sharing it again.
Sprout Social
JANUARY 3, 2022
To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data.
Socialized
JANUARY 19, 2021
Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages. Why Photos Play an Important Role when Posted over Social Media?
Hootsuite
JANUARY 4, 2023
More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time.
SocMed Sean
SEPTEMBER 27, 2018
Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. Over time, I have refocused a lot of my content away from “opinion pieces” where I was just opining about my perceptions of social media and, instead, focusing on solving problems in a step-by-step manner.
Hootsuite
AUGUST 4, 2022
If you’re reading this article, you’ve probably heard of a social media dashboard. Well, whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly.
Mindjumpers
NOVEMBER 14, 2012
The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. However, with the maturity of social media and the use thereof, what consumers want has changed over the years.
Josh S Peters
FEBRUARY 15, 2010
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating your social media marketing Integrating your social media marketing Written on February 15, 2010 by Josh Peters in Social Media 9 Comments - Leave a comment! However, with social media, you can hedge your bets with some good planning and integration.
Hootsuite
MAY 21, 2020
Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales.
Keyhole.co
NOVEMBER 6, 2022
Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. Sprout Social.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.
Mindjumpers
AUGUST 18, 2011
In such cases, social media becomes an integral part of any company’s communication strategy. The extent of localization of the global brand’s communication could be the key to their social media success. On our blog we have already written about how to select the social media channels for your brand as well as social media trends in Asia. It is good to identify the social media behaviors and what people use media sites for.
The Marketing Blog
SEPTEMBER 28, 2009
Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 01 am Indians in Social Media (2009) Jump to Comments By-and-large most of us would agree with that Social media is still in a nascent stage in the Indian context and there is a lot that remains to be explored in the Social media space. and the Indians in Social Media are still very less.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. People are the fuel behind social media, which is really just tools and tactics.
Convince & Convert
SEPTEMBER 21, 2010
At one point we discussed headline writing and what draws clicks within the social media content universe. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored
Social Media Marketing
JUNE 12, 2013
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. PwC has the outlook for traditional media through 2017.
The Realtime Report
AUGUST 20, 2012
University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay.
Hootsuite
JUNE 29, 2020
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. What is a social media audit? Search social networks.
Techipedia: Tamar Weinberg
JUNE 3, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Personal , Social Media > 6 Things Parenthood Taught Me About Social Media Marketing 6 Things Parenthood Taught Me About Social Media Marketing by Tamar Weinberg on June 3, 2010 Share Just last year, I became a mother for the first time. That’s not really convincing social proof.
Hootsuite
JULY 8, 2020
Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. How to find your social media target audience.
Sprout Social
MARCH 11, 2020
If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses.
Convince & Convert
JULY 28, 2010
When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising.
Hootsuite
DECEMBER 20, 2019
Facebook demographics reach farther and wider than any other social media network. adults use the social network. Tik Tok has been hailed as the latest teen craze, but Facebook still corners the social market when it comes to reaching teens around the world. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 Some social media networks tend to be popular with specific age groups.
Hootsuite
JANUARY 24, 2022
One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. What is social media data?
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