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Social media analytics & reporting guide

Sprout Social

How to conduct a speedy social media audit (free template included!). Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels, but it is certainly possible to get a handle on how social impacts your business. How to measure social media ROI. What’s the return on a Tweet?

Analytics 121
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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

According to BehrPro, “registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.”

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. Download this template to get started. Diversify content across platforms while maintaining your campaign identity. .

Campaign 141
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Print, radio and TV ads. Display advertising. Sponsored content.

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

Mashup 130
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Things Bloggers Should Know Before Using Google Adwords

ProBlogger

Things like advertising on keywords with paid search, advertising on display networks including local news websites or YouTube, etc can be quite fulfilling. Remarketing is another way that Google Adwords leverages the power of paid searches and is considered the highest ROI variant of online advertising.

Adwords 44
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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. To understand how your ads are performing, you need to measure your share of voice for paid search. Get the free template now! What is share of voice? Get more leads and sales from your website.