B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. consumers own smart phones. cell phone users owned a smart phone. While execution is more urgent for consumer marketers, B2B marketers need to at least start thinking strategically about topics like apps, QR codes, and how their content appears on smart phones.