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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

The first step is to choose which social media sites on which to focus your activities. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. These includes iShade for accounting, Biznik for small business owners, and Sermo for physicians.

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Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Combining SEO and PPC is an effective strategy for small businesses Overall, the goal of engaging in either PPC or SEO is to increase the awareness of a company, brand, or product.

SEO 239
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The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. billion users is pretty damn impressive.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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Two Easy Ways To Still Get People To Your Facebook 'Landing Tab'

Firebelly

Not good news for individuals and small businesses who may have a hard time reaching 10,000 fans and don't have the money to become "authenticated." 

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