The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

Marketing is an investment in the growth of your business, not an expense – Impact Branding & Design Step 2: Create & maintain a powerful website A website is a tool for your customers and prospects to interact with your brand and content. This tool should add value to the experience of doing business with you. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization Tool Categories. To do this more efficiently, try using one of the following tools. Analytics Tools.

9 Everyday Tools to Increase Earned Media


Paid media, owned media, and earned media. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Here are my 9 recommendations for tools to increase earned media. How can this tool help?

Tools 73

Is Google Analytics Right For Your Business?

PWB Marketing Blog

There’s a reason why Google Analytics is so popular – it’ll help you increase ROI, identify your best customers, and it’s free. If you’re buying paid ads with Google AdWords, you’ll definitely want to link AdWords to Analytics. You’ll be able to get really detailed statistics on how your paid search campaigns are performing. Make sure you read our collection of blog posts on Google Analytics – we offer some free tips and advice to help you get the most out of the tool.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media: Measurement and ROI. Local/Mobile Search. Social Media Toolkit (Michael Fruchter): Michael Fruchter writes a great post about the tools you should be using in order to get the most out of social media involvement. Social Media: Measurement and ROI.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

97% of all consumers search for local businesses online. (An 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Organic or paid?

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Search Engine Watch. Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Search. SEO Paid Search Search Marketing. Tools.

Top Skills for 2016 from LinkedIn

Proactive Report

You can use online tools to poll broader audiences or use outside vendors to help you gather data in hard-to-reach audiences. Listening: Social media has provided us with the ultimate research tool. There are now a slew of tools to help you do this.

Firebelly at Brainstorming & Social Media Optimization Summits


You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.

10 Insightful Marketing Charts from 2015

Convince & Convert

But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. search. It’s not true for B2C marketing, where paid search is still most effective.

5 Social Marketing Stories You Need To Read This Week


The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?

Nielsen Report: Blogs Still on the Rise | ClickZ

Search Engine Watch. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Search. SEO Paid Search SMB Search Marketing. Tools. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Top Websites Search Engines. Mobile Email Search Social Media Video Display. Search.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Not surprisingly, email and search are the most common online activities among all age groups.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

won’t show up in keyword research tools)? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. 500 say they can adequately determine ROI for the social media spending. State of Search ).

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Need more evidence that measuring social media ROI is hard?

Things Bloggers Should Know Before Using Google Adwords


Google Adwords has been the most popular tool for online advertising. However, a few know that it can be a highly relevant tool for bloggers too. Trying to get deeper, you can actually be astonished by the largely unnoticed tools that were right there in front of you all this time.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: PPC + Paid Marketing Strategy. This blog is one of the best places to read thought leadership around search marketing. Search Engine Watch.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Please be sure to check it out as it’s one of the best tools I’ve ever seen , and I would be saying that even if they weren’t a sponsor!

Digital Marketing Trends you NEED to Know About


Be sure that you have a plan in place for: mobile search mobile optimisation mobile conversions You, as a digital marketer, likely spend most of your time on a computer. Don’t get me wrong, sites like Duck Duck Go are not about to overtake Google in terms of web search popularity.

Why Host a Blog on Your Corporate Website?

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Fetching Friday – Resources Mashup & The Subway


It’s a tool that can offer amazing results. 10 Ways To Increase The ROI Of Your Thank You Page – Easy tips you can implement today to increase the ROI of your Thank You page. Search Engines / SEO.

Fetching Friday – Resources Mashup & Manhattan Timelapse


How to launch a new blog with already high search traffic – how to find the phrases that will bring the traffic to you. 40 free online tools and software to improve your workflow – use these applications to create great charts and graphs (perfect for infographic designers as well).

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Organic search yields some of the most qualified leads of any form of marketing. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Building Your Promotion Plan Across Paid, Earned and Owned Media. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content?

It’s Not a Sales Funnel; It’s an Engagement Funnel

Convince & Convert

Kate: So what tools and technology. I know people get really excited to learn about the latest and greatest tools and trends that people are using to help them create content, distribute content. Do you have any apps and tools that you love to share that you recommend your client use?

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. That’s why I like HubSpot, because we’re constantly having this ROI mystic debate thing going on, which drives me nuts.

Women in Blogging: 125 Fearless Female Bloggers


I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means giving customers tools that make it easier for them to transact with you. Adagio gives tea drinkers a useful tool. It simply “ turned up the volume &# with social and mobile tools — allowing customers to take utility to new heights. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months.