Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Can One Bad Tweet Taint Your Brand Forever?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

ProBlogger

OCTOBER 6, 2014

Google Adwords has been the most popular tool for online advertising. However, a few know that it can be a highly relevant tool for bloggers too. Trying to get deeper, you can actually be astonished by the largely unnoticed tools that were right there in front of you all this time.

Adwords 44

Adwords Blogger Google Paid Search 44

Kikolani

SEPTEMBER 21, 2012

It’s a tool that can offer amazing results. 10 Ways To Increase The ROI Of Your Thank You Page – Easy tips you can implement today to increase the ROI of your Thank You page. Business / Career. With that in mind, I thought that it would be useful to share what I have learned. Freelancing.

Mashup 117

Mashup Resources SEO Remix 117

Sprout Social

JANUARY 2, 2019

Understanding these goals and metrics will set you up for an actionable, measurable ROI. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Increase brand awareness. Web traffic metrics. Conclusion.

Campaign 111

Campaign Social Media Metrics Trends 111

Devumi

APRIL 24, 2015

One key way of doing this, and increasing your ROI on paid search, is using remarketing tools. Only focusing on getting more and more traffic, which may be irrelevant, will soon prove to be a waste of time. Your A/B testing should also ramp up as you work to see what’s really getting people to convert.

Trends 60

Trends Marketing Mobile Paid Search 60

Webbiquity SMM

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket.

Metrics 98

Metrics Content Marketing Newsletter 98

Razor Social

MARCH 16, 2017

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your website ROI and drive business growth.

Conversation 98

Conversation Tools Template Templates 98

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. An effective B2B Search Marketing strategy leverages both SEO and SEM (via PPC).

B2B 118

B2B Marketing SEO Engineering 118

Keyhole.co

MAY 18, 2023

Twitter drives a 40% greater ROI than other social media platforms. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Chalk out your social media strategy and arm yourself with social media analytics tools like Keyhole. 500 million tweets are sent daily.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The Crazy Egg explainer video that takes you through their heat map tool is a great example of how videos can help simplify a concept.

B2B 198

B2B Strategy Marketing Microsoft 198

Kikolani

JUNE 9, 2011

40 free online tools and software to improve your workflow – use these applications to create great charts and graphs (perfect for infographic designers as well). 8 methods for getting to know your audience – find out more about your industry using these strategies plus a ton of tools! Graphic Design / Web Design.

Mashup 141

Mashup Resources Real Estate SEO 141

Convince & Convert

NOVEMBER 9, 2015

But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. It’s not true for B2C marketing, where paid search is still most effective. Email marketing is much cheaper to execute, and ROI is almost just as high.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

JANUARY 17, 2011

And which tool works best for that? Websites and email are far and away the highest-priority marketing tactics for small businesses; 93% of respondents to a Constant Contact survey last fall identified their website as one of their “most important marketing tools&# while 92% said the same for email. 80% read blogs.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This blog has excellent resources on PPC tools, AdWords video lessons, comprehensive guides, advanced strategies, and industry news. Specialization: PPC Strategies + Case Studies + News. Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Convince & Convert

MAY 10, 2012

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. It’s been a great ride, and now I teach other businesses how to embrace the power and the vision that is content, which I feel is the greatest sales tool in the world. Marcus : Huge for me, man.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

FEBRUARY 26, 2019

The majority of all businesses report that social media and email marketing have the highest ROI. Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

AUGUST 19, 2016

Kate: So what tools and technology. I know people get really excited to learn about the latest and greatest tools and trends that people are using to help them create content, distribute content. Do you have any apps and tools that you love to share that you recommend your client use? It’s really the content plan.

Engagement 60

Engagement Questions Organization Process 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Please be sure to check it out as it’s one of the best tools I’ve ever seen , and I would be saying that even if they weren’t a sponsor! This is a review of what tools (e.g.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

DECEMBER 19, 2017

More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” Time flies.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog, Social Blogging Tracker , covers blogging, Facebook, and Twitter tools and tips. 9 Online Tools to Design Your Gadget Skin. Follow her @ambercadabra on Twitter. Amy Parmenter. Follow her @z3olyte on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) deliver poor ROIs for content advertising. Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media Toolkit (Michael Fruchter): Michael Fruchter writes a great post about the tools you should be using in order to get the most out of social media involvement. Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

won’t show up in keyword research tools)? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). Search Engine Journal ). Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? What percentage of web searches stop after page one of the results? 80% of companies are using LinkedIn as their primary tool to find employees. YouTube now hosts more than 100 million videos and is the second largest search engine.

Research 191

Research Social Media B2B Statistics 191

Proactive Report

JUNE 15, 2016

You can use online tools to poll broader audiences or use outside vendors to help you gather data in hard-to-reach audiences. Listening: Social media has provided us with the ultimate research tool. There are now a slew of tools to help you do this. One tool you should know how to use is Google Analytics.

Skills 40

Skills LinkedIn Health Care Statistics 40

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. Blogging is a tool for self-expression and positive PR, but it’s also a powerhouse tool for customer acquisition.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

This means giving customers tools that make it easier for them to transact with you. Adagio gives tea drinkers a useful tool. It simply “ turned up the volume &# with social and mobile tools — allowing customers to take utility to new heights. But beware: it’s easy to fall into the trap of novelty.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” That I believe.)

Statistics 219

Statistics Research Social Media B2B 219