Bill Hartzer

JANUARY 22, 2013

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. However, YoY click volume declined 6 percent.

CPC 122

CPC Paid Search Retail Mobile 122

Buzz Marketing for Technology

FEBRUARY 1, 2012

I wanted to focus my research on Millennial Males, Moms (of course his mom is going to have a say!), The research that I received from the team was really interesting because each of the audiences had completely different lists of favorites! and a list of teams by Geeks who love Consumer Tech (my son and I both fit into that one!).

Data 176

Data Paid Search Statistics Team 176

Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 112

Engineering Paid Search Adwords SEO 112

SocMed Sean

MAY 8, 2019

Paid Media Advertising Can Kick-start Traffic Generation While the goal should be long-term, high-quality, inexpensive traffic, the process of getting your content listed and ranked can take time. Research shows that it can take 18 month to 2 years for a good piece of content to get ranked in the top 3 search listings.

SEO 239

SEO Strategy Tips Marketing 239

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 94

Adwords Paid Search Yahoo Microsoft 94

Firebelly

FEBRUARY 24, 2010

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website.

Social Media 165

Social Media Twitter Paid Search Study 165

Hootsuite

OCTOBER 21, 2020

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. Tips from Mashable on how to make the best of both worlds: Make your social campaigns search-friendly.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Webbiquity SMM

NOVEMBER 12, 2012

Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique.” Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Bill Hartzer

MARCH 5, 2013

Responsibilities: – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e.

Adwords 126

Adwords Real Estate Microsoft Yahoo 126

Webbiquity SMM

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.

Hubspot 100

Hubspot Marketing B2B Survey 100

Mindjumpers

OCTOBER 19, 2010

Forrester Research, pointed out on their blog an while ago that these terms for engagement marketing are “a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today.&# Paid media is when a brand pays to leverage a channel such as by displaying ads or paid searches.

Engagement 177

Engagement Marketing Paid Search Forums 177

Bill Hartzer

FEBRUARY 24, 2011

Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. 2-5 years in organic search in-the-trenches experience: o Site web development best practices and information architecture as they relate to SEO. o Thorough keyword research / selection. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Firebelly

FEBRUARY 4, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media & The Super Bowl | Main | Firebelly Work: Social Media Optimization Summits » February 04, 2010 Teens & Young Adults Prefer Facebook Over Blogs Social Media and Young Adults , a survey recently released by the Pew Research Centers Internet and American Life Project , revealed (..)

Facebook 103

Facebook MySpace Paid Search Survey 103

Kikolani

SEPTEMBER 14, 2010

Week 2 – Market Research & Analysis: Know Your Target Audience. Week 2 covers keyword research, from creating your initial keyword list to testing and implementing your keywords, plus a list of free keyword research tools. Then you will learn about analyzing your competitors, with some free and paid tools.

Course 139

Course Marketing Analysis Paid Search 139

Convince & Convert

DECEMBER 10, 2014

Well, how much are you paying for them in paid search? Market research insights and reduced customer churn/increased lifetime value are two potentially massive social media benefits that are under-discussed and rarely modeled accurately. Pinterest), or you can use your $88.33 What’s a click to your website worth?

Social Media 148

Social Media ROI Cost Insurance 148

Kikolani

MAY 17, 2013

13 Reasons Why Your Content Marketing Might Fail – Effectiveness is a common concern for most content marketers, according to CMI research. Mobile Marketing Research Explained In Plain English – When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets.

Mashup 134

Mashup Resources Google Domain Name 134

Social Media Marketing

DECEMBER 8, 2017

Search Engine Optimization According to a research report published by Borrell Associates the SEO will grow into a $72 billion industry by 2018 and $79 billion by 2020. It is said there is never a dull day in the life of a search engine optimizer.

Marketing 86

Marketing Industry Engineering Software 86

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Kikolani

MARCH 11, 2013

You don’t need to pay an expensive monthly fee if you need to do one-time research. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. SEO Research. PPC Research. Premium SEO Tools with Free Account Options. MajesticSEO. cognitiveSEO.

SEO 167

SEO Tools Analysis CPC 167

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Here is a breakdown of all relevant data from the latest research. Featured Post. Share Your Best Blog Posts.

Mashup 130

Mashup Resources Products Press Release 130

Firebelly

NOVEMBER 13, 2009

Lastly, social research is emerging as an area to watch carefully. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment.

News 100

News Social Media Marketing Paid Search 100

Social Media Marketing

AUGUST 9, 2016

It helps them plot a unique custom plan for your campaign, budgeting and researching accordingly.

SEO 60

SEO Strategy Price Paid Search 60

Convince & Convert

APRIL 6, 2015

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. What’s more, research by Localytics shows that when users enable push, app engagement is 88% higher. But push messaging isn’t just about blasting your users with worthless content.

Engagement 60

Engagement Tips Notification Mobile 60

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Kikolani

JUNE 27, 2013

A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. Google AdWords Keyword Tool. Google Correlate.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

MARCH 7, 2016

Their research noted that in 2016, mobile will increase in impact by 88 percent. Any search professional worth working with will highlight mobile as a key component in their strategy. The next time you’re looking to build your business through SEO or paid search, bring these questions to your meeting with any potential experts.

Marketing 60

Marketing Mobile How To SEO 60

Webbiquity SMM

MAY 16, 2011

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Techipedia: Tamar Weinberg

MARCH 20, 2012

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. For others, like paid search, manual optimizations require the consistent collection of data. Is your brand and site optimized? Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Webbiquity SMM

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

DECEMBER 29, 2015

This is backed up by Dan Zarrella’s research on Twitter click-through rates. You’ll usually want to write more creative headlines for platforms like Facebook and Twitter, while you will often want to use more straightforward headlines for paid search or email. Inject headlines with curiosity. Use emotional words.

Study 60

Study Startup Case Study Paid Search 60

Twist Image

SEPTEMBER 8, 2017

million expected yearly sales by 2020, according to researcher Strategy Analytics. What kind of audio content should brands be developing right now to augment the advertising with relevant content (think about how blogging and content marketing is used to balance paid search results to date)?

Advertising 40

Advertising Industry Wikipedia Strategy 40

Kikolani

SEPTEMBER 21, 2012

A Step-by-Step Guide to Determining Your Target Market as a Freelancer Writer – This article is a freelance writer walk-through on determining your target market and the research you’ll need to go through. How To Conduct A Link Audit – If you remember nothing else, remember that metrics alone should not be used to make decisions.

Mashup 117

Mashup Resources SEO Remix 117

Convince & Convert

FEBRUARY 4, 2015

This is backed up by Dan Zarrella’s research on Twitter click-through rates. You’ll usually want to write more creative headlines for platforms like Facebook and Twitter, while you will often want to use more straightforward headlines for paid search or email. Inject headlines with curiosity. Use emotional words.

How To 60

How To Study Startup Case Study 60

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. As highlighted in recent research by Cisco, video content is taking over the web at large. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Research 210

Research Social Media B2B Marketing 210