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How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention.

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11 best social media listening tools

Unmetric

You also get a complete overview of your brand’s owned, earned, and partnered content performance on social media. Sysomos , now a Meltwater solution, helps you get complete visibility on mentions of your brand across all social networks. The tool then categorizes them into segments relevant to your brand. G2Crowd Rating: 4.5.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities?