Why Every Organization Needs a Story Strategy

Convince & Convert

Every organization and any business of any size (including entrepreneurs!) Today, every business needs a larger story strategy that encompasses a variety of stories told by advocates outside of marketing and the C-suite. Do you have a story strategy?

How Social Is YOUR organization?

SocialFish

Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” So take a look at your organization today. But are you a social organization? This will tell you if you really have a social organization.

Trending Sources

How Social Referrals Impact Your Organic Traffic

Convince & Convert

Social Media’s Role in Organic Traffic. Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Optimize your social content to get more organic traffic. Image via BigStockPhoto.com.

Why You Need to Build Your Email List Organically

Convince & Convert

One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. Organic Lists Give You Better Delivery and Open Rates.

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7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

Content Marketing backlink strategy backlinks content marketing content strategy link building traffic growthHere’s a question for you: How effective is your content at driving traffic to your website ? If your answer is “not very,” then this is the post for you.

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

Jon Loomer

Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Instead, it’s about how the obsession with organic reach is helping to kill it. How Post Frequency Helps Organic Reach.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Adopting a content strategy and posting blog posts is not enough.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Unfortunately, out of this majority, only 26 percent believe their strategy is effective. Describe Your Organization’s Goals.

22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

You must grow your list organically and you must do it by offering value, that’s it. Your subscribers will tell their friends and your list will organically spread by word of mouth.

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Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. However, unless you monitor your organization, you won’t be able to react.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

How does one measure the level of “collaboration” in your organization? Self-organizing teams – You cannot define where your community is going to engage. As your community self-organizes, so you should.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

The 6 Ways to Organize a Content Team

Convince & Convert

But how do you organize your internal personnel to get all that content created, amplified, and measured? The 6 Ways to Organize a Content Team. According to the survey, content teams are organized in one of these constructs: 1.

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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them.

Facebook’s Organic Reach Decline: How to Respond in 4 Steps

Pamorama

” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Organic reach has been a sore subject for brands since late 2012. What can you do about plummeting Facebook post reach?

Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. The Social Media Cube fits perfectly into a Marketing in the Round strategy.

The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

How do you get more organic reach on Facebook? This free Facebook tool takes your fan page and measures it against other pages with similar page likes to determine how well you’re doing in terms of engagement, CTR, and yes — organic reach. Industry: Nonprofit Organization.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

As I mentioned earlier, I’d had the idea of doing a tweetathon-style “event” when we were first planning our strategy. Now, following the first tweetathon, I started getting a lot of pitches from PR agencies and organizations to participate in similar events.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation.

Being a social organization means being generative.

SocialFish

Jamie Notter and I explain how organizations can be more GENERATIVE in our book, Humanize: How People-centric Organizations Succeed in a Social World. Generative organizations have cultures that embrace inclusion. We feel strongly that our organizations need to be more human.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy.

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Your Facebook marketing strategy has to be unique. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Determine Your Facebook Ads Strategy.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? SEO is widely used, because Google organic search represents the single biggest pool of prospects on the virtual planet. Marketing Strategy internet marketing

Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

Things like Facebook Pages, the Open Graph protocol and frictionless sharing, as well as the Subscribe button for journalists , are giving news organizations an increasing number of ways to forge relationships with users and gain prominence in their streams.

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Propel Your Organization Forward Through Collaboration

The Realtime Report

Propel Your Organization Forward Through Collaboration. Any organization that is attempting to become better needs to consider the idea of tying up loose ends and reviewing current operations before moving forward.

How to Find Facebook Post Ideas for Higher Organic Reach

Razor Social

Facebook organic reach sucks. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. With a bit of work, you can certainly increase your organic reach without paying!

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. There is no organization around that doesn’t say “it’s different.”

3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

But in social media marketing, content that resonates is still the primary driver of consumer interaction and increased organic reach. Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks.

7 Strategies for Monitoring Your Competitors

Convince & Convert

A tool like SpyFu can reveal the keywords your competitors are targeting for paid and organic search. Like or follow your competitors’ pages on relevant social channels (You may want to do this from a personal profile, as opposed to your business one) before organizing them into lists.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.

SocialFish

One of the tips you always see or hear or read about when it comes to becoming more active in social media is ‘become an industry resource/thought leader/trusted by showing expertise’ There are a couple of ways to do this as an organization or as an individual.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Is SMS Marketing Still a Viable Strategy?

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You’re Never Going to Sell Content Strategy

SocialFish

All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. I know this because the clients who know they need content strategy are going directly to the content strategy firms or independent content strategists.