Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks.
Why Every Organization Needs a Story Strategy
Convince & Convert
JULY 29, 2015
Every organization and any business of any size (including entrepreneurs!) Today, every business needs a larger story strategy that encompasses a variety of stories told by advocates outside of marketing and the C-suite. Do you have a story strategy?
How Social Is YOUR organization?
APRIL 13, 2016
Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” So take a look at your organization today. But are you a social organization? This will tell you if you really have a social organization.
How Social Referrals Impact Your Organic Traffic
Convince & Convert
DECEMBER 24, 2015
Social Media’s Role in Organic Traffic. Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral.
Do Social Referrals Affect Organic Traffic?
Convince & Convert
FEBRUARY 9, 2015
Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Optimize your social content to get more organic traffic. Image via BigStockPhoto.com.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. An organization does not become customer-centric overnight.
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Building a Communications Strategy. It takes time to craft and implement a successful communications strategy. The same holds true when you build a communications strategy.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
To discover the future,” influential strategy expert, Gary Hamel says, “it is not necessary to be a seer, but it is absolutely vital to be unorthodox.”. Success is based on the ability to constantly discern, re-organize and leverage “pieces of a puzzle that are constantly shifting.”
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
Content Marketing backlink strategy backlinks content marketing content strategy link building traffic growthHere’s a question for you: How effective is your content at driving traffic to your website ? If your answer is “not very,” then this is the post for you.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”
Increased Post Frequency Is Helping and Killing Facebook Organic Reach
APRIL 28, 2015
Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Instead, it’s about how the obsession with organic reach is helping to kill it. How Post Frequency Helps Organic Reach.
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Unfortunately, out of this majority, only 26 percent believe their strategy is effective. Describe Your Organization’s Goals.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Adopting a content strategy and posting blog posts is not enough.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. So give the people what they want, and include it in your content strategy. You Must Plan and Be Organized.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. However, unless you monitor your organization, you won’t be able to react.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
You must grow your list organically and you must do it by offering value, that’s it. Your subscribers will tell their friends and your list will organically spread by word of mouth.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
How does one measure the level of “collaboration” in your organization? Self-organizing teams – You cannot define where your community is going to engage. As your community self-organizes, so you should.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them.
What 2,957 Facebook Pages Told Me About Organic Reach
MARCH 14, 2017
How do you get more organic reach on Facebook? This free Facebook tool takes your fan page and measures it against other pages with similar page likes to determine how well you’re doing in terms of engagement, CTR, and yes — organic reach. Industry: Nonprofit Organization.
The 6 Ways to Organize a Content Team
Convince & Convert
JANUARY 5, 2016
But how do you organize your internal personnel to get all that content created, amplified, and measured? The 6 Ways to Organize a Content Team. According to the survey, content teams are organized in one of these constructs: 1.
How to Use a Reverse Message Strategy
MARCH 18, 2015
We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Consumer-Focused Message Strategy. Reverse message strategy.
7-Step Facebook Marketing Strategy to Dominate 2017
APRIL 10, 2017
Your Facebook marketing strategy has to be unique. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Determine Your Facebook Ads Strategy.
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. The Social Media Cube fits perfectly into a Marketing in the Round strategy.
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My
Facebook’s Organic Reach Decline: How to Respond in 4 Steps
MAY 3, 2014
” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Organic reach has been a sore subject for brands since late 2012. What can you do about plummeting Facebook post reach?
Lowe’s Caves to Pressure without Strategy
DECEMBER 21, 2011
But that’s why strategy is so important. You rarely do any advertising without a strategy. Communication Crisis all-american muslim Lowe's lowe's pulls ads the florida family organization TLC
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.
Customer Retention Strategies for Lovebirds
FEBRUARY 8, 2016
First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? SEO is widely used, because Google organic search represents the single biggest pool of prospects on the virtual planet. Marketing Strategy internet marketing
Your Marketing Strategy Needs to Keep Pace with Digital Culture
Buzz Marketing for Technology
NOVEMBER 8, 2013
In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation.
12 Tips to Organize and Run a Tweetathon
JANUARY 11, 2012
As I mentioned earlier, I’d had the idea of doing a tweetathon-style “event” when we were first planning our strategy. Now, following the first tweetathon, I started getting a lot of pitches from PR agencies and organizations to participate in similar events.
Being a social organization means being generative.
NOVEMBER 11, 2011
Jamie Notter and I explain how organizations can be more GENERATIVE in our book, Humanize: How People-centric Organizations Succeed in a Social World. Generative organizations have cultures that embrace inclusion. We feel strongly that our organizations need to be more human.
3 Social Media Strategy Lessons Learned in 2016
Ignite Social Media
DECEMBER 20, 2016
But in social media marketing, content that resonates is still the primary driver of consumer interaction and increased organic reach. Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
Things like Facebook Pages, the Open Graph protocol and frictionless sharing, as well as the Subscribe button for journalists , are giving news organizations an increasing number of ways to forge relationships with users and gain prominence in their streams.
Propel Your Organization Forward Through Collaboration
The Realtime Report
JUNE 15, 2016
Propel Your Organization Forward Through Collaboration. Any organization that is attempting to become better needs to consider the idea of tying up loose ends and reviewing current operations before moving forward.