Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 209

Social Media API Reputation Compete 209

Webbiquity SMM

JUNE 4, 2024

How have the primary drivers of B2B website traffic changed, particularly search and social media? Image credit: Mikael Blomkvist on Pexels Here’s a dive into those questions, plus the detail behind them, such as a breakdown of social media traffic by source. Total social media visits fell by nearly half (down 43%).

B2B 213

B2B Trends Sample Samples 213

Sherrilynne Starkie

MAY 30, 2018

Top Five: Social Networks Take Action on Politics. This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. May 30, 2018.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 229

Dave Fleet

JANUARY 5, 2023

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment.

Social Media 195

Social Media Reputation Study Organization 195

Sherrilynne Starkie

MARCH 26, 2018

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. In addition, the program will support news organizations in evolving sustainable business models by helping them to diversify their revenue streams.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Oktopost

SEPTEMBER 19, 2024

Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. To ensure you understand and measure social media data effectively, start with the basics—what it is, where to collect it, and how to use it.

Data 62

Data Social Media B2B Analytics 62

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?

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Social Media CPA CPC CPM 126

Hootsuite

MARCH 14, 2023

But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. my own social feeds) to see with my own eyes (a.k.a. Let’s do this.

Social Networking 103

Social Networking YouTube HootSuite URL 103

Freelance Social Media

MAY 26, 2009

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Ignite Social Media

AUGUST 19, 2020

Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site. Without cookie data, social networks lose access to valuable information.

Social Networking 131

Social Networking Privacy API Apple 131

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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ROI Social Media CSR Knowledge Base 269

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Choose a Platform.

Social Media 189

Social Media How To Guidelines UGC 189

Buffer Social

OCTOBER 31, 2022

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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Templates Template Social Media RFP 111

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone.

Social Media 83

Social Media Metrics Social Media Management Engagement 83

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 105

Organization LinkedIn Strategy Social Media 105

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

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ROI B2B Social Media Brands 174

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Ignite Social Media

DECEMBER 12, 2019

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. Purely Organic Social Media Strategies Will Continue to Decline. Social Network Augmented Reality Still Won’t Reach the Masses.

Social Media 153

Social Media Social Networking Cost Trends 153

Webbiquity SMM

NOVEMBER 2, 2021

Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn.

Industry 252

Industry Social Media Tips Platform 252

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

B2B 271

B2B Social Networking Research Marketing 271

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.

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Class Social Media Strategy Marketing 148

Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. Platforms like TikTok are proof of that.

Organization 103

Organization How To Discount Influencer 103

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Media monitoring.

Curation 96

Curation Social Media Management Tools Social Media 96

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. To get the best results, you should combine organic methods with ads. Guest post by Mitt Ray.

B2B 166

B2B Instagram BuzzStream Hubspot 166

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 272

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 183

Trends Social Media Instagram Social Networking 183

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years.

Organization 108

Organization Flipboard Social Media Company 108

Mindjumpers

APRIL 2, 2012

BigMarker.com is a social network for communities. With this product BigMarker.com are looking to connect communities and according to them, communities are the best places to network and find people with common interest. How Enterprise Social Networking Drive Business Value [Report].

Social Networking 221

Social Networking Communities Telecommunications Collaboration 221

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

Social Networking 114

Social Networking Features UGC Instagram 114

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 119

HootSuite Organization Strategy Metrics 119

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.

Advertising 143

Advertising Resources Social Media Instagram 143

Pam Moore

MARCH 26, 2019

Franchise organizations are built on the foundation that there is power in a tribe. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. .” It's not going away. It's here to stay.

Organization 106

Organization Social Media Brands Training 106

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy? Source: airbnb.ca/askasuperhost.

Social Media 126

Social Media UGC How To HootSuite 126

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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Social Media Insurance ROI Meme 111