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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Build ego searches using Technorati and Google Blogsearch. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Get a Wordpress.com account for its OpenID benefits. One question: Under Home Base, you advise to claim your site on Technorati. Don’t forget podcasts.