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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. This intel gives you the audience insights you need to create a customer-centric social strategy.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. trillion social posts in real time.

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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Awario offers an array of features to get you ticking on social.

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

You will get a notification for each new mention your brand gets. If you’re unsure how to check your mentions, know that all Twitter mention notifications show up in the All tab, which you can see by clicking on Notifications (the bell icon) in the Twitter menu. Anyone you mention on Twitter will get a notification.

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