Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 107

Brands How To Sentiment Metrics 107

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Ignite Social Media

JULY 9, 2018

As social media marketers, we get all sorts of questions about social trends. One recent common question we’ve been getting is about social listening, and how businesses can utilize it. See below for a breakdown of what you need to know about social listening. What is social listening? We’d love to help.

Social Media 111

Social Media Sentiment Notification Industry 111

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 134

Social Media Strategy Brands Airlines 134

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 98

Social Media Policies Team Comments 98

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 130

Social Media Privacy Marketing Policies 130

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

Industry 52

Industry News Google Brands 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools? Track branded hashtags and related keywords.

Reputation 128

Reputation Tools Brands How To 128

Ignite Social Media

JULY 20, 2021

Now that you have learned if your brand is ready for customer service on social media , it’s time for part two. Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy.

Social Media 106

Social Media Strategy Class Guidelines 106

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 30, 2023

We don’t have the luxury of watching out for every notification. Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. Regret not starting early?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Reputation 102

Reputation System Brands Knowledge Base 102

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. With social listening, you can identify trends your audience loves and hop on the bandwagon to maximize reach.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Kikolani

OCTOBER 29, 2012

Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is a guest post by Siv Rauv.

Blogger 159

Blogger Social Media Tools Disqus 159

Hootsuite

MARCH 15, 2021

You will get a notification for each new mention your brand gets. If you’re unsure how to check your mentions, know that all Twitter mention notifications show up in the All tab, which you can see by clicking on Notifications (the bell icon) in the Twitter menu. Anyone you mention on Twitter will get a notification.

Twitter 145

Twitter HootSuite Notification Analytics 145

The Social Media Hat

AUGUST 3, 2016

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts.

Social Media 60

Social Media Health Care Content Tips 60

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM lets you engage with these conversations early on.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

MARCH 24, 2023

Moreover, social mentions give away a handful of insights. Act as social proofs When a brand or individual is mentioned positively on social media, it can serve as social proof for others considering engaging with or purchasing from that brand or individual. Some of them are: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Ignite Social Media

SEPTEMBER 23, 2016

It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. The same goes for social media.

Social Media 60

Social Media Construction Communities Class 60

Sprout Social

APRIL 19, 2021

If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice. Over the last year, for example, social messaging grew 110% as consumers’ preferred outreach method for customer service issues.

Brands 122

Brands Team Issues Sentiment 122

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Team 107

Team Hubspot Marketing SMS 107

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. 2012 in Recap: The Year of Visual Social Media.

Brands 264

Brands Aggregator Curation Hashtag 264

Keyhole.co

SEPTEMBER 12, 2023

Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms. Riding the wave of trends Brands participate in social media trends to increase reach and stay relevant.

Twitter 52

Twitter Hashtag Trends Sentiment 52

agora pulse

FEBRUARY 21, 2017

Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Not only do they make us automatically defensive, but we also don’t want negative sentiments shared online to hurt our businesses.

Comments 135

Comments Facebook Sentiment Reputation 135

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 103

B2B How To Sentiment Reddit 103

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Pixlee

JANUARY 4, 2021

Following the COVID-19 outbreak, however, Cotopaxi launched a nationwide “Questival Quaranteam”, offering virtual challenges and encouraging participants to upload photos and videos of their endeavors to social media and the brand’s app. Use social media platforms to leverage consumer preferences in real-time.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155