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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Track social sentiment in real time. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

You’ll get an email notification every time Google finds results relevant to your alert criteria. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Reddit search. Talkwalker. Mentionlytics.

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re not familiar with Google Trends then what Google Trends does is it tracks keyword mentions in the Google News feed and provides email notifications of those mentions. The Benefits of Listening.

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The complete guide to online social listening

Sprout Social

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment.

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How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. The same rings true on Reddit. Although responding directly as a marketer might be discouraged, Reddit is a fantastic place to gather real-world industry insights beyond your marketing bubble. The takeaway?

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Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

Based on the rules you establish, you can then set up Automated Alerts to receive notifications via email or mobile push notifications for messages you identify as important. In the Smart Inbox, you can set up Inbox Rules to tag and/or complete all incoming messages based on specific keywords, phrases or message types.