Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity SMM
OCTOBER 13, 2010
A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).
SM2 
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Flowtown – an Interesting Social Marketing Tool
Mindjumpers
AUGUST 31, 2010
» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? That is what is possible with the tools provided by Flowtown !
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The Digital Agency of the Future [Report]
Mindjumpers
JUNE 12, 2013
Another key challenge is agencies’ ability to identify, embrace and leverage technology – both to be fluent in emerging marketing technologies, but also to use as tools for workflows. One of the key findings in the report is the need for agencies to explore an alternative operational model to adapt to need for customer focus.
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Best Social Media Monitoring Tools
Bill Hartzer
MAY 26, 2010
What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From
Ignite Social Media
MARCH 18, 2024
But the results speak for themselves when you treat it as a strategic priority by giving your social media team the physical spaces, personnel, tools, and operating territory to operate effectively.
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?
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9 Everyday Tools to Increase Earned Media
Kikolani
JANUARY 3, 2013
According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. While earned media is tough to build, there are tools out there that can help you increase earned media. Here are my 9 recommendations for tools to increase earned media. How can this tool help?
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CMOs View on Social Media Measurement
Ignite Social Media
JULY 25, 2018
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. We have seen social channels releasing new tools and metrics to account for conversions.
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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
Mindjumpers
APRIL 11, 2012
Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”
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What is a customer journey map and how to make your own [examples included]
Sprout Social
NOVEMBER 2, 2023
Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Analytics tools for your website or app are your best bet for such data.
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The New Measurement: Shifting from Traditional PR to Growth PR
Waxing UnLyrical
NOVEMBER 20, 2018
Fortunately, we now have two major tools at our fingertips: data and insights. Fortunately, we are now at the apex of having access to tools that will help us succeed and forever alter communications measurement. PR now involves business indicators and funnel acceleration to drive GROWTH. Our fate is in our own hands.
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3 Reasons to Consider Running Ads on Snapchat
Ignite Social Media
JULY 15, 2021
Geofencing your filters to a specific area is a useful tool, allowing you to limit your ad spend to users who are more likely to buy. Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience.
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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data
Mindjumpers
NOVEMBER 30, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Listening tool. There are probably over 100 different listening tools out there from Radian 6 to the free tools. I recommend that you do a small due diligence process of tools that can fit your needs.
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Social media management costs for businesses in 2022
Sprout Social
AUGUST 25, 2022
Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month. Continue reading to learn more about the costs of working with a social media management agency and using a social media management tool. Scale engagement with tasking and social CRM tools.
Zenith Social Media Marketing Conference – An Event Not to Miss!
Webbiquity SMM
MAY 6, 2014
Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”
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The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.
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Tools do not a master make [redux]
Buzz Marketing for Technology
JUNE 25, 2008
Re-printed below is a post of mine from August 2006, Tools do not a master make , that explores a similar theme. = = == ==. No tool of modern technology is as universally used, and almost as universally reviled, in the world of business and government as is Microsoft PowerPoint. I just dragged-and-dropped.
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10 Great Examples of TikTok Content for Higher Education
Social Media Strategies Summit
SEPTEMBER 23, 2022
That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” That wasn’t the case for any other social network.
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Establishing and protecting your brand’s reputation online
Sprout Social
DECEMBER 29, 2022
According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. 3 tools to help you protect your brand reputation. Why is brand reputation important?
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88 The Story of The World's Most Powerful Social Network – Facebook
Mindjumpers
JULY 16, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)
#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)
Waxing UnLyrical
JULY 24, 2012
A@ p2 Too many metrics focus on how a tool or discipline is performing, as opposed to measuring business goals #Measurepr — Geoff Livingston (@geoffliving) June 26, 2012. via @ nielsen shar.es/szPMq and this great list of social media monitoring tools. A5 List of 22 SMM tools tprk.us/9YlKgO
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Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar
Mindjumpers
JULY 27, 2010
New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Now back to the blog!
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220 What Pinterest’s E-Commerce Push Means for Brands
Likeable
MARCH 12, 2019
Last month, Pinterest fully automated its Shop the Look visual search tool, scaling its ability to match objects in Pinned photos to similar products that users can purchase from retailers. The platform also rolled out a new shopping recommendations section so users can browse similar items from various brands.
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Watch out for Danish start-up – bringing you a social work.
Mindjumpers
SEPTEMBER 3, 2010
An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?
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This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. The Platforms The average prestige brand has a presence on seven social platforms.
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4 Emerging Social Media Platforms To Watch In 2019
Social Media Strategies Summit
NOVEMBER 7, 2018
According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Brands that are interested in exploring Vero should set up a profile, encourage customers to follow and use it as a discovery tool to identify new influencer partners.
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272 Increase Profits With Smarter Trade Promotions
The Realtime Report
MARCH 24, 2016
In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Use The Right Tools. Make sure you have the right tools for the job at hand. However, despite companies’ sentiments, many would be better off staying at home.
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How to Make Short-Form Videos That Stand Out
Hootsuite
MAY 18, 2023
In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create. Check out our top picks below.
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Facebook for Marketing Research: Political Polls #auspol
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Facebook Advertising as a Free Marketing Tool. Worked for a while (maybe) but now?
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Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
Mindjumpers
AUGUST 11, 2010
Little less than a month ago, I was standing on a parking lot in San Diego. New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.
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176 Welcoming new colleagues and old ones in new jobs at Mindjumpers
Mindjumpers
AUGUST 3, 2010
» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.
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TODAY: The UN International Day Against Torture
Mindjumpers
JUNE 26, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June (..)
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Danish CSR Initiative on Social Media Meets Criticism
Mindjumpers
AUGUST 5, 2010
5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Leave a Reply Click here to cancel reply.
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249 Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors
Buffer Social
OCTOBER 9, 2018
Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. No software or other tools needed! We’ve been experimenting with SocialChat for a while and are excited about to share this tool with you for a few reasons: 1.
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4 Ways the Twitter You Know is Changing Forever
Convince & Convert
MARCH 10, 2013
Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. But what if we stopped thinking about Twitter as a broadcasting tool? Here are four things Twitter is – or will become.
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The Case for Influencer Marketing (and How it Will Change Your Business)
Rebekah Radice
APRIL 30, 2018
In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. PitchBox is a tool that will help you find influencers in a matter of seconds. Influencer marketing is one of the most effective ways to get it. Tap Influence.
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Why Twitter Killed the Twitter Share Button
Convince & Convert
NOVEMBER 20, 2015
The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians. Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay.
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OliveWoo – The First Location-based Date Service
Mindjumpers
JULY 22, 2010
About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco.
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176 11 Little Facebook Tips That Bring BIG Engagement Results
Rebekah Radice
AUGUST 10, 2015
Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.
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Just get us the Millennials! #Marketing #Fail
Janet Fouts
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Are you prepared to use social media as a communication tool, not just another advertising medium? 38% of Millennials are bilingual. 63% don’t use a credit card ( Bankrate ), they use debit cards instead.
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Improved Social PR via the Employee Advocacy Route
Waxing UnLyrical
DECEMBER 14, 2016
Source: Nielsen Global Trust in Advertising Survey. Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success. Also, did you know that recommendations from social connections are the most trusted on the internet? Why is it even more effective than traditional routes?
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