TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads
Social Media Today
JANUARY 10, 2022
TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.
Study Finds Advertisers Get a Boost from “Media Multitasking”
The Realtime Report
APRIL 10, 2019
Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.
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Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar
Mindjumpers
JULY 27, 2010
New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me! But one stands out – its called “New Spice – study like a Scholar, Scholar”. Using Wordpress Like a Pro » Old Spice Spoof nails it!
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The Digital Agency of the Future [Report]
Mindjumpers
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >
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Study: Hispanic Consumers 21% More Likely to Use Social Media for Customer Service
Bill Hartzer
JANUARY 27, 2013
In a recent study by NM Incite, it was revealed that Hispanic social media users are 21% more likely than the average U.S. Also as a result of this same study, they found that over 57% of active Hispanic social media users have asked a question or voiced a complaint/issue to a brand or company using social media (e.g.
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Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.
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CMOs View on Social Media Measurement
Ignite Social Media
JULY 25, 2018
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. The study also reports that 82% of CMOs expect digital spending to increase by 49% over the next 12 months.
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6 Brands Achieving Amazing Results on Facebook
Social Media Strategies Summit
JUNE 8, 2023
RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point
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There is No One-Size-Fits All Content Marketing Approach
Convince & Convert
APRIL 2, 2014
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.
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What Does 2013 Hold for Social Media?
Mindjumpers
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?
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New People at Mindjumpers
Mindjumpers
FEBRUARY 2, 2011
Lea is studying to be a Global Business Engineer at Copenhagen University College of Engineering. Lise Haar Nielsen Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011.
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10 Great Examples of TikTok Content for Higher Education
Social Media Strategies Summit
SEPTEMBER 23, 2022
In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” Another Sprout Social study showed that 16% of consumers think humor is important when deciding whether to follow a brand’s social account, while 72% think it depends on the brand.
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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
Mindjumpers
APRIL 11, 2012
Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”
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Social Media Facts for Business Owners
The Social Media Incubator
JUNE 22, 2011
Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen. According to a recent Universal McCann study: 71% of social media participants say they are more likely to purchase from a brand they follow online.
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China: The State of Social Media
Mindjumpers
DECEMBER 11, 2012
Nielsen, IT Entrepreneur. Similar Posts: The Demographics of Twitter Users [Study]. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. How Social Media Reflects Human Behaviour.
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Where Content Goes To Die
Twist Image
MARCH 20, 2013
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). The global average for DVR storage wastage is 36%.
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The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Full study + results. Not anymore.
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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard
The Realtime Report
MARCH 21, 2014
A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. . 8 in 10 U.K. Twitter Users Log In Via Mobile.
Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement
Socialmedia.biz
JANUARY 14, 2020
According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.
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This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. Related: only one in three broadband users under the age of 35 get all of their TV the traditional way.
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167 Facebook More Popular Among 18-24 Year Olds Than TV
Small Business Mavericks
AUGUST 5, 2013
This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. What’s more, seniors are all about the TV. People 55 and over popularized day time soaps on television in the 1970s, long before today’s youth were thought of.
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122 What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them
Pam Moore
MAY 9, 2017
It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. I'm joking but you get the point. Media is becoming more complex.
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What Pinterest’s E-Commerce Push Means for Brands
Likeable
MARCH 12, 2019
And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms. According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.
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4 Emerging Social Media Platforms To Watch In 2019
Social Media Strategies Summit
NOVEMBER 7, 2018
According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Benefit from in-person social media strategy workshops and case studies. They are also making a big impact on purchasing decisions.
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The First 5 Steps To Improving Your Digital Content
The Realtime Report
MARCH 7, 2017
There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Online users don’t read pages word-for-word like they would a book. They scan for key elements before deciding to read, which may sometimes be just a chunk of the whole.
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121 Facebook Fans: Are They Worth the Excitement?
Techipedia: Tamar Weinberg
SEPTEMBER 27, 2011
According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. There have been numerous studies conducted to try and crack the case of the Facebook fan, yet all seem to yield different results. Facebook Fan Research. million (300,000 x 12=3.6
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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids
Pixlee
NOVEMBER 15, 2018
In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5% In one study , 80% of furniture brands said that word-of-mouth was their biggest driver of sales.
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The Case for Influencer Marketing (and How it Will Change Your Business)
Rebekah Radice
APRIL 30, 2018
In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. ’ All of this according to a new study by Trinity Mirror. Influencer marketing is one of the most effective ways to get it.
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115 Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors
Buffer Social
OCTOBER 9, 2018
A Conversocial study found that over half (59 percent) of people considered interacting with a human agent to be more important than being serviced by a bot or AI-driven resolution. Chatbots are pretty awesome, but you just can’t replace the feeling of talking to another person. Business has always been social.
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Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
Mindjumpers
AUGUST 11, 2010
New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply. Little less than a month ago, I was standing on a parking lot in San Diego.
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How to Maintain Your Brand’s Authentic Voice
Convince & Convert
APRIL 26, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.
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Welcoming new colleagues and old ones in new jobs at Mindjumpers
Mindjumpers
AUGUST 3, 2010
» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.
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258 Increase Profits With Smarter Trade Promotions
The Realtime Report
MARCH 24, 2016
In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Trade promotion strategy requires serious money and nobody jokes around when developing the implementation of such a plan.
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79 Social media marketing: successful ways to create user and community involvement
Social Email Marketing
SEPTEMBER 30, 2010
Communication today is all about creating engagement and involvement and to create experiences for.
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Why Quality Content is the Foundation of SEO
Proactive Report
JULY 4, 2017
As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Other studies show that if the website lacks good content, it simply ends up in oblivion due to the Search Engine algorithms preference for great content. There are, of course, many other factors.
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45 11 Little Facebook Tips That Bring BIG Engagement Results
Rebekah Radice
AUGUST 10, 2015
Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.
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Content Marketing: Dos and Dont’s [Report]
Mindjumpers
NOVEMBER 16, 2012
In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.
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216 The Shift To TV Everywhere
Twist Image
OCTOBER 18, 2011
According to the MediaPost news item, ABC Studies iPad: Redefines TV Viewing , "The iPad surely will play a role in accentuating that lesser connection to time and place going forward. ABC would have studied viewer usage of other tablets, but none had critical mass. nielsen mckinsey company. active media. advertiser.
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104 How Much Should You Pay Social Media Influencers?
Sprout Social
APRIL 13, 2017
Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.
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97 The Best Teachers for Influence Marketing
Convince & Convert
FEBRUARY 17, 2016
Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things. So what do you do now?
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The Case for Influencer Marketing (and How it Will Change Your Business)
Rebekah Radice
APRIL 30, 2018
In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. ’ All of this according to a new study by Trinity Mirror. Influencer marketing is one of the most effective ways to get it.
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10 Techniques to Get More Comments on Your Blog
ProBlogger
SEPTEMBER 22, 2022
A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? .
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