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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Social Media Research z(Deprecated) Social Media Research'

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How Much Should You Pay Social Media Influencers?

Sprout Social

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. You can’t pay student loan bills with free samples. originally appeared on Sprout Social.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. Social media benchmarking is still in its infancy. Not All Data Is Public.

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A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased. Of course, this got folks talking about what “real users&# are, influence, and so on.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. Toby/Diva Marketing : Let’s take it from the top.

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This Week in Social Media - 3/19/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

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