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China: The State of Social Media

Mindjumpers

Nielsen, IT Entrepreneur. Web-based social networks. Traditional web-based social networks in China are in many ways copies of Facebook. However, the networks are changed to better fit the Chinese user and market in several ways. Facebook has gone through great lengths to secure privacy for its users.

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The Story of The World's Most Powerful Social Network – Facebook

Mindjumpers

It all happened in less than 12 months, so the intensity in the story speaks for itself.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Whether you’ve noticed or not, Gen-Z has also already made its mark social media. They crave extremely personalized experiences, but also fiercely protect their privacy.

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Best Social Media Monitoring Tools

Bill Hartzer

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. These are the top social media monitoring tools out there.

Cymfony 152
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Dark social is a big issue because most social networks are closed gardens. First of all, social networks don’t share a lot of their data with external tracking tools. Secondly, social networks are based on user-generated content which lacks customized links with attribution parameters like UTMs.

Software 101
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New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online.

UGC 87
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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Features , Social Networks , Trends. Id say that rather than a business focused social network, it is a social network for people in business.

LinkedIn 109