White paper on Social CRM for associations


We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM?

How Bloggers Can Create and Use White Papers


A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.

Trending Sources

How to Create White Papers From Your Blog Posts and Use Them Effectively


This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. What is a white paper? A white paper is a cross between a magazine article and a brochure.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Newsletters. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

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25 Excellent Content Marketing Tools for Your Brand


The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Successful content marketing initiatives have many moving parts.

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A Beginners Guide to Content Marketing [Plus Infographic]


Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Newsletters.

Understanding Social Media ROI Cycle


Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

Email or electronic newsletters: e-newsletters and marketing email messages serve two basic functions–to share information of value to recipients, and to persuade recipients to take action. They can also promote content downloads—reports, white papers, e-books and guides.

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Click here to start to receive my newsletter.

How To Post Effectively on Facebook


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond?

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives.

Social media in call centres

Sherrilynne Starkie

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center.

How to Keep the Creative Content Spark Alive

Convince & Convert

We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. Get our Definitive email newsletter.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

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5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Get our Definitive email newsletter.

Study shows social media drives sales

Sherrilynne Starkie

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Click here to start to receive my newsletter.

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Content Marketing is More Than Just Blogging


Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Content marketing is about more than just blogging.

22 Simple Tips to Grow Your Email List Organically


Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Give Your Newsletter a Cool Name: Make it different or suitable to your business or offering.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Also add these links to employee email signatures, in marketing emails and newsletters, and on digital product collateral.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “If you can’t measure it, you can’t manage it.” Peter Drucker.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it.

Sample 137

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. Get our Definitive email newsletter. Content marketers like to think we are important.

7 Social Media Tactics Your 2013 Budget Needs to Succeed


Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Get the ClickZ Analytics newsletter delivered to you. More newsletter options. ); //. WHITE PAPERS. ); //. ); //. ); //. Marketing News & Expert Advice.

Nielsen Report: Blogs Still on the Rise | ClickZ


Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Newsletters. Subscribe: Newsletters. More newsletter options. ); //. WHITE PAPERS. ); //. ); //. ); //. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events.

Marketing Writers Face Dramatic Shift

Geoff Livingston

While most content marketers focus on blogs, newsletters, white papers and guides , the need to develop visual and audio centric media increases. Current content conversations focus on the written word as conveyed via interactive or print.

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B2B Marketers Are Humans, Too

Convince & Convert

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms?

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15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

Shift Digital

Do you have a white paper or resource they might find useful? Invite your newsletter list or email subscribers to like your Facebook Business Pag e. It’s that time of year again!

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. Test different offers such as “See a demo” or “Sign up for our e-newsletter”. Are you thinking about building new B2B website or maybe making a small tune-up?

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist.

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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. Do you struggle to keep up with the demand for quality content? You are not alone.

Does Your Social Media Agency Need as Real Identity?

agora pulse

Every business needs an identity but for those offering social media marketing it’s even more important.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Print Newsletters. The average marketer today uses 12 different content marketing tactics. Let that statistic just sink in for a minute.

This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.