5 Reasons Social Media Measurement is Making You Lie to Yourself
Convince & Convert
AUGUST 7, 2011
If on every website you visited you saw a number in the corner that showed how many email newsletter subscribers they had, we’d be putting a lot more emphasis into our email programs. We care about twitter followers and Facebook likes disproportionately not because of the power of the medium, but because we keep score in public.
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