Webbiquity SMM

DECEMBER 10, 2013

The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Cox Business ). Cox Business ). Cox Business ). iMedia Connection ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MAY 10, 2011

Feature a newsletter signup box prominently near the upper-right corner of your blog. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Build your email subscriber list. Invite visitors to hear your experts speak or meet you live.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 17, 2014

Louis Foong shares seven tactics that work in b2b marketing today, among them lead scoring using behavioral data (“For example, when a prospect signs up for a free trial, you should attach a higher score to that behaviour than when a new subscriber gets added to your email newsletter list”); progressive lead profiling (asking for new, additional (..)

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

SEPTEMBER 21, 2010

Set up properly, this could be an easy yet powerful way for an organization to create and distribute a social newsletter on the fly. The site also makes it easy to promote your newspaper through Twitter and Facebook. is free but doesn’t offer any filtering options for results.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

DECEMBER 13, 2011

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

APRIL 11, 2012

Any time you are able to engage prospective buyers with your content, give them an easy (but not obnoxious) way to perform a conversion action: sign up for your newsletter, subscribe to your blog, register for a webinar, download a white paper, or start a free trial. This is where the “R” happens in social media ROI. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MARCH 13, 2019

Register for a webinar , a seminar, or a newsletter. .” Leave a comment (or subscribe) to a blog about IT recruiting. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

AUGUST 1, 2011

This encourages patrons to either come back for another show, or more frequently, recommend the show and pass along the program and discount. How can your business make it easy for customers to recommend you?

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

FEBRUARY 21, 2012

Newsletters. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MARCH 22, 2016

Send out through your email newsletter. Include a snippet of your blog in your newsletter, along with a link that readers can follow and read the full post. Hopefully, it’ll get retweeted. Email provides a direct connection and remains one of the most effective ways to reach your customers.

Message Boards 100

Message Boards Influencer Newsletter Reddit 100

Webbiquity SMM

JULY 29, 2013

search engine rank for target keywords, social metrics such as likes and followers); • Consideration (longer average visit duration, social shares); and. • Conversion (increased conversion rate, growth in newsletter subscriptions).

Content 215

Content Marketing How To Metrics 215

Webbiquity SMM

JULY 25, 2019

There are many options and platforms available: newsletters, blogs, social networks, and publishing platforms like Medium just to mention a few. If you want to build your career as an author or writer, but don’t know where to start, try this resource and become an essay writer!

Reddit 110

Reddit Instagram Questions Video 110

Webbiquity SMM

SEPTEMBER 4, 2012

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). . • Need for generating higher revenue with lower marketing budgets. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

MAY 31, 2022

For instance, if you want people to subscribe to your newsletter, gated content like an ebook will help you achieve that objective. Whether it is getting more people to sign up for trials or demos, building a community of loyal customers, or boosting conversion , your goal helps determine which type of content you should create.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MARCH 26, 2012

Derek Gordon notes that “From newsletters to advertising, PR to social media, it’s no secret that a good marketing strategy leverages every available channel to drive traffic to Web sites…And all it really takes is (an) old mantra: work together,” and supplies some excellent tips for what is, effectively, WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 29, 2016

Also add these links to employee email signatures, in marketing emails and newsletters, and on digital product collateral. Include links to your brand Twitter, LinkedIn, Facebook and other social network accounts prominently on all pages of your website, and make these buttons even more blatant on your Contact Us page.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 21, 2012

Rich Brooks supplies several tips for growing the membership in a LinkedIn group, from sending out invitations (even to contacts who aren’t yet on LinkedIn) to promoting the group through your newsletter or blog, along with ideas to increase group member engagement. 10 Things You Never Knew You Could Do On LinkedIn by Business Insider.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

SEPTEMBER 19, 2012

Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” ” 28 Things You Need To Know About The New Facebook Pages by KISSmetrics.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

NOVEMBER 6, 2013

Email or electronic newsletters: e-newsletters and marketing email messages serve two basic functions–to share information of value to recipients, and to persuade recipients to take action. Newsletters themselves, new and archived, can be posted on the company website, where they provide search value.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

SEPTEMBER 13, 2016

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. It costs money to curate content, and it does provide value—in terms of building an audience and brand reputation. They need to have an estimated value assigned to them.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

NOVEMBER 12, 2013

The three tactics viewed as most effective for generating SMB B2B sales leads are company websites, email newsletters, and tradeshows. Small business marketers are most likely to outsource TV/radio advertising (40%) and SEO (35%); they are least likely to outsource email newsletter and social media marketing management (less than 5% each).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 21, 2017

Share discovered content on social networks, in email newsletter, on websites, portals, or web apps. Collaboratively share any type of content using newsletters, a content hub, or social amplification. Sample review: “You can get access to 200,000+ RSS feeds. Showcase reviews: Maximize Social Business (Drive). 17) Pressly.

Curation 214

Curation Tools Curata Flipboard 214

Webbiquity SMM

MARCH 3, 2015

.” Four of the five are WordPress plugins; the other is ClickToTweet.com , a website that lets you “install a prepopulated tweet and use your own call to action in your blog post…you can use it on blogging platforms besides WordPress, in PDFs and in your newsletters.”

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

AUGUST 30, 2016

Link back to posts in your newsletter (obvious) and also your email signature (less obvious). This checklist includes the basics but also several less-used tactics, such as: Incorporate expert quotes in your writing, then give those experts a shout-out in your social media promotion. Pursue opportunities for interviews and guest posting.

Tweetdeck 112

Tweetdeck Content HootSuite Forums 112

Webbiquity SMM

MARCH 7, 2017

Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention. Sample review: “Competitions get social media users engaged. 2) Optimizely.

Campaign 200

Campaign Tools Social Media Sample 200