Small Business Mavericks

JULY 25, 2013

Make your newsletter more mobile-friendly. Mobile Marketing for Small Business e-mail marketing mobile marketing newsletters smartphones' That means you should tap into apps and services like Yelp, SuperPages, and other local directories. Plus, be sure to claim your Google Places and Bing Local listings. Test your messages.

Mobile 105

Mobile Directory Newsletter Small Business 105

Small Business Mavericks

JANUARY 7, 2014

If you still live in the old world of newsletter printing, you may have heard that Thursday is the best day to ensure that your newsletter lands in someone’s mailbox. Many marketers, when they converted their print newsletters to digital, stuck with that Thursday rule. Then again, you can’t be too sure.

Real Estate 101

Real Estate Newsletter Journal Small Business 101

Small Business Mavericks

JULY 16, 2012

Start an e-mail newsletter and put your best content in your newsletter. Market that e-course through your blog and newsletter. Communicate about important core concepts related to your business processes. Develop an e-course that teaches people to do what you do. A book is a great platform and makes you an instant authority.

Newsletter 93

Newsletter System Course Process 93

Small Business Mavericks

SEPTEMBER 14, 2011

Feature In Your Newsletter – Have a company newsletter ? Celebrity Column – A variation of the “feature in your newsletter&# theme is the Celebrity Column theme. Find a celebrity in your niche and ask them to write a column for your e-mail newsletter. Start a featured client column.

Newsletter 93

Newsletter iPad Marketing Features 93

Small Business Mavericks

AUGUST 21, 2015

Share Your Newsletter – I’m not talking about every issue. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Even Pinterest. Share it with a strong call to action anywhere you have a social media presence.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

Share Your Newsletter - I’m not talking about every issue. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Even Pinterest. Share it with a strong call to action anywhere you have a social media presence.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

APRIL 25, 2012

Newsletter subscriptions, social media connections, and social media sharing are just three of those options. Pop-ups do annoy some people, however, you will be surprised how many people stop to answer a question or three, and you’ll be equally surprised with the results that these surveys deliver, including newsletter subscriptions.

Newsletter 101

Newsletter Survey Engineering Influencer 101

Small Business Mavericks

APRIL 8, 2015

Your online marketing strategy may include a blog, a newsletter, and downloadable spec sheets for each of your product lines. A blog post may contain much of the same information as a newsletter article, but each piece can be tweaked to conform to its unique purpose. Let’s say you are an automobile dealer.

Newsletter 70

Newsletter Content List Brands 70

Small Business Mavericks

FEBRUARY 3, 2014

Get subscribers for your newsletter - By capturing subscribers for your newsletter you create a warm contact list that you can market to any time. Use videos effectively - Videos are powerful marketing tools. Create great videos, post them on YouTube, and embed them on your blog.

Brands 107

Brands Newsletter Google Video 107

Small Business Mavericks

JULY 6, 2015

Newsletter Opt-in – Similar to the free download tactic is the newsletter opt-in tactic. Just like the driving traffic method mentioned above, you use your social channels to send traffic to your landing page, but in this case you are getting them to sign up for your newsletter. Then you promote it on all of your channels.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

JULY 6, 2015

Newsletter Opt-in – Similar to the free download tactic is the newsletter opt-in tactic. Just like the driving traffic method mentioned above, you use your social channels to send traffic to your landing page, but in this case you are getting them to sign up for your newsletter. Then you promote it on all of your channels.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

MAY 20, 2012

Newsletters – newsletters and print media in the form of catalogs or brochures/flyers were once very popular. Sponsoring sporting events, schools or charities made good sense – you were out there shaking hands and making friends with the world. Online, social media marketing has a similar approach.

Marketing 156

Marketing Discount Newsletter Sports 156

Small Business Mavericks

FEBRUARY 7, 2013

Offer a Tips Newsletter – You can offer tips related to your specialty and take subscriptions at the point of sale. You can have a sign up form on your counter or give them a flyer when they purchase something. Be sure to put signage in your store for the customers who aren’t making a purchase right away.

List 98

List Newsletter Retail Tips 98

Small Business Mavericks

JULY 3, 2011

Will you have a newsletter ? How does your newsletter fit in? So how do you do that? First, you need to outline what content strategies you are going to employ. For instance, Will you have a blog ? Will you engage in social networking ? Will you design a mobile site for your mobile customers? Do you need a QR code ?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

JULY 1, 2013

Secondly, you can start a blog promotion newsletter, which is a special newsletter you send out weekly and that summarizes your blog posts while linking back to them. Even today, there are still people who don’t know what an RSS reader is, but everyone knows what e-mail is and uses it.

Google Reader 98

Google Reader Google RSS Aggregator 98

Small Business Mavericks

JANUARY 31, 2013

You’ll also have to rebrand your YouTube account, LinkedIn persona, newsletters, podcasts, and anything else online that carries your old brand name. It’s a relatively easy process, but it does require you taking some action. With Google+, you just go to your business page and change the name. That means more work.

Cost 98

Cost Domain Name Newsletter Engineering 98

Small Business Mavericks

OCTOBER 30, 2015

You can package your long-form content in the way of a newsletter or as a standalone e-mail article that you send out between newsletter issues. Package your knowledge into a good book and it can serve as a calling card for your business. E-mail content – People are still attached to their e-mails.

Content 70

Content Newsletter Publishing Blogger 70

Small Business Mavericks

NOVEMBER 6, 2012

Your e-mail newsletter. Your newsletter and e-mail marketing is the perfect place for your persona to shine. Here are 6 ways you can use personas in your marketing: Your online content. Someone has to write your website. Create a persona for your online website content and keep it consistent. Video marketing.

Marketing 101

Marketing Newsletter Engineering Video 101

Small Business Mavericks

SEPTEMBER 29, 2015

Sign them up for your newsletter. If you publish routinely to your blog, send links to that content in your newsletter. POS Interaction – When you check your customers out at the cash register in your brick-and-mortar store, ask them to take a quick survey and send them to your website online. You can even go further than that.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

MAY 16, 2012

Pinterest itself will send visitors to Ikea’s main website, and Ikea will hope they decide to sign up for future newsletters and special offers. Facebook will also attract readers, and they too will be sent to Ikea’s main website, again, to view products and hopefully sign up for newsletters.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

MAY 15, 2012

You then need to sell them on the idea of signing up for a regular newsletter. Your newsletter (or marketing material), then needs to be designed to engage readers and to bring them back to your website (or shopfront) to spend their money. The mistake many businesses make is to target sales and nothing else.

List 107

List Marketing Statistics Newsletter 107

Small Business Mavericks

MARCH 4, 2015

Unauthenticated sender ID — if not using an email marketing service, make sure you have all the criteria covered and use ‘from’ names like updates@ or newsletter@. Legal violations — if a business sends email, that business should be familiar with the CAN-SPAM Act. Who Decides What’s Spam?

Embedding 70

Embedding Newsletter Small Business Campaign 70

Small Business Mavericks

SEPTEMBER 26, 2011

Send an invite – Aside from your weekly or monthly newsletter, send out a special e-mail invitation to your subscriber list to invite them to follow you on Twitter, Facebook, LinkedIn and other social media sites. Your e-mail subscribers will know that you have a social media presence by the buttons you add to your newsletter.

Discount 98

Discount Newsletter Social Media Sites 98

Small Business Mavericks

JULY 25, 2011

If you are a company still tied to the old newsletter model of business, then I encourage you to update your practices. But you can often get great results – in many cases, better results – from e-mail marketing than you can from direct mail marketing. And at a lesser expense. These include: E-mail marketing is less expensive.

Marketing 168

Marketing ROI Newsletter Cost 168

Small Business Mavericks

JANUARY 6, 2014

If you want them to opt-in to your newsletter, give them an opt-in form. But benefits are what sell your prospects on becoming clients and qualified leads. Call to Action – Finally, you need a strong call to action. Lead your customers to make a decision, then TELL them what to do.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

JULY 8, 2011

E-mail newsletters you subscribe to. Your corner of the world – No matter where you are or what you are doing, listen to what’s going on around you. A simple encounter with the different or extraordinary can often be turned into a blog post. The news – Keep up with current events.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

MAY 9, 2011

Tags: article marketing , blog marketing , internet marketing , mobile marketing , newsletter marketing , Pay Per Click , search engine optimization , social media marketing , website design This entry was posted on Monday, May 9th, 2011 at 11:04 am and is filed under Small Business Internet Marketing.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

MAY 21, 2011

And if you use the same 2% that you’d measure your success in direct mail by to your Facebook page, then you should measure it by positive outcomes like newsletter subscriptions, purchases, and visits to your website, not by Likes. They’re just visiting your page again.

ROI 186

ROI Small Business Newsletter Cost 186

Small Business Mavericks

JUNE 29, 2011

The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It’s called Qualified Reach.

Metrics 164

Metrics Newsletter Buy Sites 164

Small Business Mavericks

AUGUST 27, 2013

You can entice people to sign up for your newsletter or give you their e-mail address for marketing purposes by interviewing a celebrity in your niche. After recording the interview, upload it to your website as a podcast or audio interview. Free download – Conduct an interview and publish it as a free PDF download.

Newsletter 101

Newsletter YouTube Sites Video 101

Small Business Mavericks

JANUARY 28, 2014

Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Your business is your content. Online, there is nothing more true than that statement. Have you conducted an inventory of your content lately?

Content 98

Content Newsletter Publishing Strategy 98

Small Business Mavericks

DECEMBER 9, 2013

Now, let’s say you send a newsletter to your list every week. Let’s say you capture just 1% of your visitor traffic e-mail addresses. That’s 100 new e-mail addresses every month. After one year, you’ll have 1,200 e-mail addresses.

Marketing 105

Marketing Small Business Conversation Newsletter 105

Small Business Mavericks

OCTOBER 1, 2014

If they like your blog or newsletter, they’ll sign up. But the underlying foundation for marketing is that you need to connect with your customers. If you are providing helpful content on your site and people appreciate it, they will come back. If you are writing a bunch of words they don’t need, it won’t work.

SEO 102

SEO Small Business Engineering Newsletter 102

Small Business Mavericks

FEBRUARY 12, 2014

Ask it on your blog, in your newsletter, and in forums. If you draw the right audience to your blog, they’ll tell you what to write about. Answering the right questions - Just like you would to find out what content to write, ask your audience what their questions are. What questions do your customers ask when they interact with you?

Content 98

Content Small Business Forums Newsletter 98

Small Business Mavericks

MAY 9, 2013

Getting people to sign up for your newsletter or e-mail marketing list is another thing. I recommend an opt-in form to capture leads. You’ll know your content is working when you capture leads. Getting content to go viral is the first step. Once you get them, however, you can market to them over and over again. No need to go viral then.

Content 101

Content Newsletter List News 101

Small Business Mavericks

NOVEMBER 30, 2012

It’s a hold over from the old days when it was deemed that Thursday was the best day for your newsletters and sales specials to land in consumers’ mail boxes on Thursday. When is the best time to publish your content? Publishers and online marketers have debated this for years. We don’t live in that world any more.

Publishing 105

Publishing RSS Newsletter Feed 105

Small Business Mavericks

SEPTEMBER 17, 2014

Anything you put out in print, like brochures or newsletters, can be put on your site for access. Do some online seminars on your services or products then make archives of the sessions for future visitors. Do you have presentations? Put the powerpoints online for interested viewers. Provide a way for people to contribute to your site.

Content 111

Content Construction SEO Forums 111