Adam Sherk

MAY 14, 2013

E-mail newsletters and RSS feeds. E-mail newsletters are a still a major traffic driver for many publishers and e-mail remains a powerful communication channel that isn’t going anywhere. Specific to link building, newsletters offer a great vehicle for content discovery which indirectly leads to links and social sharing.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

NOVEMBER 23, 2010

xid=newsletter, ?nav=home). Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc. Furthermore, if a link coded with “newsletter” gets shared widely on Twitter or somewhere else the data provided by that tracking code is no longer an accurate representative of newsletter traffic.

URL 114

URL Syndication Newsletter RSS 114

Adam Sherk

OCTOBER 23, 2009

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. I’d also like to point out that for major media sites, search engine referral traffic is typically a much smaller percentage than Chitika’s network is receiving.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

AUGUST 21, 2012

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful.

SEO 278

SEO Social Media NoFollow Engineering 278

Adam Sherk

MAY 1, 2012

At a basic level this might be print, email newsletter or RSS subscriptions. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation). Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too.

Metrics 164

Metrics SEO Publishing Analytics 164