Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

Vocus 136

Vocus SEO Organization Social Media 136

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Social PR News and Commentary. Effectively connect with bloggers and other key online influencers in your industry? Pitching on Twitter?

Press Release 194

Press Release Tools Tips Vocus 194

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. All my + is a useful tool for evaluating the activity and engagement of specific profiles, as I did in my post on Google+ engagement for news sites. Pinterest Tools.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. The good news about joining the social media playground is most of life’s lessons can be applied. Integrating social media into your online marketing mix can be a lot like the first day of school.

Social Media 138

Social Media Vocus Press Release Forums 138

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). I still provided them with my own media list, but the new person cranked out a spreadsheet with eight tabs for media categories, along with a list of publications for our review that blew me away. Since I had done this already, I thought that was fair. What do you need for both?

How To 191

How To Vocus Blogger Meeting 191

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. We’ve got to have a news angle—that is, there’s got to be something new in our announcements. As they say in the news business, three is a trend , so look for a trend that emerges from all time we’ve invested in blogging and find those emergent themes. The news before the news.

Press Release 39

Press Release Vocus Blogger Embedding 39

Webbiquity SMM

MARCH 23, 2011

News can travel extremely fast through social media. Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Frequency of alerts. Monitoring beyond social media.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 19, 2012

Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. She hosts In Beta , a podcast about open source, web-based, mobile and social apps, and This Week in Google , a web show which covers the latest news about the cloud and Google. Stacey Acevero. ” ‘Nuff said.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 6, 2015

To help PR pros craft better, more effective news releases, Robert Wynne here compiles “unfiltered, honest, sometimes brutal yet always helpful, responses from some of the top journalists at publications including The Atlantic, Los Angeles Times, Mashable, Popular Science, Tech Crunch and Yahoo!

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 18, 2010

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. If only more others felt the same. 'Digital 'Digital PR' should not mean creating a ghetto of specialists on the side of the agency. The entire agency must change.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Carole Gunst RT @cargillcreative: "R.I.P.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Carole Gunst RT @cargillcreative: "R.I.P.

Facebook 167

Facebook Consultant Social Media Sites 167

Adam Sherk

JUNE 29, 2010

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Public/private partnerships Bill Spaniel, ABC June 30, 2010 at 12:55 pm Instead of buzz words, news releases would be a whole lot better if they just explained the benefit of the product or service to the target audience. I enjoyed your comments.

Press Release 279

Press Release Marketing Class List 279