Using Twitter to Disseminate News Without a News Release
OCTOBER 17, 2012
I’ve never been a fan of the news release. In fact, earlier this year, I wrote, “ No One Cares About Your News Release ” when asked if it was OK to post your news release, verbatim, on your blog. That’s why I was so interested to read Peter Himler’s , “ Can Twitter Displace the News Release? Twitter and the News Release.
How Fake News Affects PR
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake News vs Bad News.
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility.
Social Media News & Updates: September
OCTOBER 1, 2014
Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses. Facebook Updates News Feed: Facebook now shows more timely stories from friends and pages. Blog Social Media Updates marketing for small business social media Social Media Marketing Social Media News This is how the new event ad will look on the mobile New Feed.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. Social Media
Social Media News Will Affect Communications Planning
SEPTEMBER 20, 2016
There is a lot of social media news, particularly coming out of Twitter and Google, that will affect your 2017 communications planning. The post Social Media News Will Affect Communications Planning appeared first on Spin Sucks. Planning Social Media adwords Google Google analytics kara swisher keyword planner kurt wagner nfl twitter livestreams games
Agency Leads Must Absolutely Use Twitter
JULY 8, 2015
A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? This very reason—and the fact that social media has helped me grow this business in ways I never could before 2007—was why I laughed out loud when I read, “ PR Agency Leads Should Only Follow On Twitter.” She also found it on Twitter.
Twitter Testing Push Notifications for Breaking News Events
DECEMBER 20, 2016
Twitter has been experimenting with push notifications for breaking news events that bring users to related Moments. Twitter sending breaking news push alerts a new thing? Just got a breaking news push alert from Twitter. Apparently I'm getting push alerts from Twitter now? Thanks, @twitter. Kulp reported that Twitter has been testing the feature for “months,” including with non-breaking-news topics, such as ABC reality-competition show The Bachelor. Readers: Would you like to see Twitter launch this feature?
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. 1 NBC News 316,012 666 159. News 53 2 14.
How the New Twitter Moments Change News Discovery
Convince & Convert
OCTOBER 12, 2015
#SeeTheMomentWhen Twitter Got a New CEO. Twitter’s board of directors began the search back in June, after former chief executive, Dick Costello, stepped down. With Dorsey now running Twitter on a permanent basis, there has been some discussion about leaving his other company, payments behemoth Square , behind. Only time will tell. Microsoft Event. Tech blogs.
What Twitter Moments Means for Small Businesses
OCTOBER 28, 2016
A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. 28, Twitter made Moments available to everyone. What are Twitter Moments? How to create a Twitter Moment. On Sept.
The Future of Twitter
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat.
Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security
The Realtime Report
DECEMBER 2, 2013
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD). Twitter. Foursquare. Buffer.
LOL News Stories
MARCH 30, 2011
The news lately has been pretty depressing. So I’m bringing you two LOL news stories. As questions were flying around, news anchor Jorge Ramos asked the President if he owned his own computer , and to my amusement, Mr. Obama poked some fun. “I BUT that doesn’t top my favorite news story this week. LOL News Stories originally appeared on Spin Sucks on March 30, 2011.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. Geotargeting isn’t a natural fit for every news organization, but for those with content that will appeal to specific areas and those that publish in multiple languages it is worth experimenting with.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Google News uses “Citation Rank” to try to determine the original source (i.e. Using XML news sitemaps is encouraged.
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.
5 Reasons Getting News Via Twitter Is All You Need
Social Media Citizens
MAY 6, 2011
For about 9 months, I haven’t opened any newspaper or trivia, watched the news or listened to any news programs on the radio. Instead I am consuming all the news I am interested in from my Twitter stream day in day out. The World is a good place – Twitter tells me that. One major reason I think Twitter is all you need, is because I got sick of the negativity in the news. Now don’t get me wrong, I know this is the kind of news that sells, but it just doesn’t add much value to my life. It is faster than every other news source.
Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. I used the same news organizations as last time with a few changes and additions, bringing the list to 48. 2 BBC News 147.34 News 18.59
Social Media News: Twitter Insiders & Facebook 360
JUNE 12, 2016
Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. The possibilities are endless.
Meet 7 Twitter Influencers Who Follow Millions
FEBRUARY 5, 2016
How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. Because I use Twitter as a way to meet and connect with new people, why not follow a lot of people?
Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers
The Realtime Report
FEBRUARY 3, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Twitter. Facebook. Foursquare. Any social media updates we missed? And have you checked out Facebook’s Paper yet?
BuzzFeed News, Twitter Join Forces on Election Night Livestream Special
OCTOBER 13, 2016
BuzzFeed News will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed ’s New York office. BuzzFeed News said in a release that Perlmutter has held senior roles with CNN , MSNBC and E! Decision Desk HQ will provide “definitive calls” on how the vote is going, and the livestream will include advertising packages such as television-style mid-roll ad spots combined with BuzzFeed News-produced original news clips, which advertisers can sponsor and promote on Twitter. The special will begin at 6 p.m. ET Nov. 8—not Nov.
Can You Really Use Twitter for Sales?
NOVEMBER 29, 2016
Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Image Source.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.
Social Media News & Updates: February
MARCH 9, 2015
Place Tips in News Feed: Place tips will show you fun, useful and relevant info about the place you’re at and will show at the top of your news feed. TWITTER: Enhanced Ad Options – Quick Promote. You can now capture, edit and share videos of up to 30 seconds right from your Twitter app. Can you believe it’s March already? FABULOUS!! Really handy! Product Ads.
Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics
The Realtime Report
JANUARY 27, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google, Pinterest and Snapchat: Pinterest now supports GIFs. Facebook, Twitter, Google. Twitter. Social Media News Ticker Facebook GIFs marijuana ads mobile ad network Pinterest Snapchat Twitter Twitter card analytics
Social Media News Ticker: Facebook Video Ads Expand Outside U.S.
The Realtime Report
MAY 27, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app. Twitter. Facebook. Facebook to expand video ads to seven countries outside U.S. Instagram. ” (AllFacebook). Pinterest.
Media Relations Without the News Release
JANUARY 12, 2012
When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Placing thought leadership or advice comments can be more time efficient than the intense and lengthy news release pitching route. Four ways to gain media coverage without a news release.
Six Sources for Nonprofit News
OCTOBER 31, 2013
———— I don’t know about you, but I find it hard to keep up with all the news. Many of us have our own curation practice, but one of the most efficient I have is to keep an eye on those in our community who are curating the news for us. It’s the most efficient means of reading the nonprofit news that I need to know. A must-read. Nonprofit Blog Carnival.
Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens
The Realtime Report
MARCH 3, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Twitter. Social Media News Ticker ABC China Facebook Facebook ad campaign Facebook email Google LinkedIn Promoted Accounts social media news Twitter Twitter Amplify
Twitter Adds Checkmarks for Verified Accounts to Timeline
JANUARY 6, 2017
Twitter users no longer have to access other users’ profiles to determine whether or not their accounts are verified. Mullin believes the move by Twitter will benefit journalists in the wake of the controversy over fake news on Facebook and other social networks. Readers: Are you seeing verified checkmarks in your Twitter timelines?
Twitter and DMCA violations
OCTOBER 2, 2015
A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. BREAKING NEWS: Twitter is hiding tweets reported stolen. Plagiarism is bad. Be good.
Easy Ideas to Turn Twitter Trending Topics into Gold
JANUARY 26, 2017
Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. So how can you use Twitter trending topics? Aligning your brand with every news event in an attempt to generate media attention is tacky and can repel interested buyers. Explore Twitter to unlock more possibilities.
The Week’s Biggest Social Media News
OCTOBER 8, 2015
The Week’s Biggest Social Media News. Twitter Moments. On Monday, Twitter announced “Moments,” its long-awaited curation tool. Moments is on the Twitter home page between notifications and messages. Twitter Polls. And speaking of the Twitter home page, they really want you to hang out there versus a desktop app, such as Hootsuite. Boring.
Social Media News Ticker: Twitter Nears Deal With Stripe, Spotify Drops Free Listening Time Limit
The Realtime Report
JANUARY 20, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, LinkedIn and Spotify: Facebook’s new Trending section. Twitter. Facebook. Google+. LinkedIn. Spotify. Any social media updates we missed? Let us know in the comments below.
Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy
The Realtime Report
DECEMBER 9, 2013
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Twitter. Google+. Tumblr. and… Apple?!
How Nonprofit Pros Use Twitter
JUNE 2, 2015
————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. And you can use a variety of apps to automatically tweet that news ( Hootsuite and Buffer are tops)! I love Twitter for media relations.