Waxing UnLyrical

DECEMBER 7, 2016

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

Press Release 100

Press Release Startup Journal News 100

Waxing UnLyrical

MAY 18, 2016

Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Image: Olu Eletu via Unsplash, CC Zero. She loves chocolate, and hiking in the mountains. You can connect with her via Twitter.

Press Release 189

Press Release Organization Fashion Survey 189

Small Business Mavericks

MARCH 25, 2013

Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. So do press releases. Give it some impact.

Press Release 93

Press Release News Content Small Business 93

Adam Sherk

JULY 27, 2011

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way.

Press Release 129

Press Release URL Process Groups 129

Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

Press Release 64

Press Release Yahoo Engineering Banking 64

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

Press Release 80

Press Release How To SEO News 80

Proactive Report

AUGUST 26, 2013

Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write'

Press Release 77

Press Release Google News Social Media 77

Proactive Report

APRIL 1, 2012

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Nipping right at the heels of the press release is the corporate website.

Press Release 85

Press Release Survey Feed Feedly 85

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

Press Release 73

Press Release Engagement Analytics SEO 73

Proactive Report

OCTOBER 24, 2011

Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. This has wrought some major changes in how journalist go about news gathering and reporting. The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself. Great article!

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

OCTOBER 24, 2012

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. Press Release Optimization Checklist and Tips.

Press Release 108

Press Release Sports Team Statistics 108

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise.

Press Release 78

Press Release B2B Communities Marketing 78

Social Media Strategies Summit

DECEMBER 29, 2022

Therefore, the NSF frequently breaks news on social media before any other communication channel. We released them first on social media on Twitter, and then later in the day, we did other platforms and traditional channels.”. “The Press Releases: Still Relevant or Yesterday’s News? The word spreads organically.”.

Strategy 130

Strategy Press Release How To Collaboration 130

Laurel Papworth

AUGUST 24, 2012

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. Circulation is how many people subscribe to your news.

Press Release 78

Press Release scribd Social Media Influencer 78

Writtent Blog

FEBRUARY 20, 2013

But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. PRWeb shows [.].

Press Release 81

Press Release Wikipedia How To News 81

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? I want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services. Specific to the SEO implications, I believe that is still the best approach.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

MARCH 24, 2011

Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. That all sounds great, but do social media news releases actually generate more media coverage?

Press Release 191

Press Release News Social Media Research 191

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

Press Release 40

Press Release Social Media WordPress How To 40

Writtent Blog

DECEMBER 20, 2023

Consider using any or all of these media for your next interview: podcast or audio recording webinar video text transcript news article or press release blog post about the interview Using multiple media for one interview expands your promotion efforts by increasing your leverage opportunities. What’s worked for you?

Tips 97

Tips Press Release Software eBook 97

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You likely want your story to be news, now.

News 274

News Google SEO Postrank 274

Proactive Report

APRIL 27, 2010

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases.

Press Release 77

Press Release Social Media Syndication News 77

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. This was a new medium with new technology and it needed new content.

News 73

News Press Release Content Syndication 73

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Embedding Blogger 39

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Three digit URLs are not required if you submit an XML news sitemap.

News 158

News Google Tips Press Release 158

Adam Sherk

MAY 15, 2012

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.

Press Release 269

Press Release Vocus Video Embedding 269

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Digg 182

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them. ABC News 7,482 8.4

Sites 238

Sites News Engagement Facebook 238

Webbiquity SMM

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. ‘Loser.

Press Release 194

Press Release Tools Tips Vocus 194

ProBlogger

DECEMBER 11, 2010

Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure. Choose a strong press release topic. Stuck for press release ideas? News Flash!

Press Release 45

Press Release How To Syndication News 45

Laurel Papworth

JANUARY 13, 2023

You can contact me on my socials if you have or know of any other interesting projects in the metaverse web3, crypto, NFT, not crypto for crypto’s sake, NFTs blockchain, so on and so forth, and just draw my attention to it and I’ll see if I can put a little news video together for everybody to follow. 00:11:24.280].

Virtual World 59

Virtual World News Sports GPS 59

ProBlogger

MAY 11, 2011

If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. Make sure it’s news. A press release has to announce something.

Press Release 42

Press Release How To News Guidelines 42