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Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150
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WhatsApp Faces EU Complaint For ‘Aggressive’ Rollout Of Controversial Privacy Policies

Forbes Social Media

The group said WhatsApp has been “bombarding users for months with aggressive and persistent pop-up messages to force them to accept its new terms of use and privacy policy.”.

Policies 100
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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. There’s some big, shocking news story, but the headline and post leave out important details.

Content 174
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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

Video 201
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Facebook news today

Sherrilynne Starkie

We will continue to develop this policy based on the results so far, which indicate that it is helping create a better environment for Facebook users.” As a result, if an individual decides to publicly share cruel and insensitive content, users can hold the author accountable and directly object to the content.

News 305
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Usage Statistics and Growth Twitter (X) CEO unveils new stats on platform usage: 14% increase in user time, 20% rise in video consumption, significant growth in creators, and nearly $20 million paid to creators via its ad revenue program. Stay updated on legal developments that could impact X's platform policies or branding.

News 72
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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. Fake news today, is not “Hillary Clinton Adopts Alien Baby’ type stories. Facebook announced it’s testing new ‘Trust Indicators’. And it’s a big problem.